May 21, 2024 3 min read


Bet365 Experiences a Rollercoaster Weekend

Despite the boxing upset in Riyadh, the operator paid out record amounts to its customers, bolstered by players taking advantage of new bonus features

Bet365, one of the world’s leading online gambling companies, has declared that its customers “had the last laugh” after Manchester City clinched the Premier League title in a weekend packed with sports action. The final day of the 2023/24 Premier League season saw all favorites win, leading to the company giving out significant payouts.

Soccer Fans Rejoiced

Steve Freeth, bet365’s PR representative, described the end of the Premier League season as “shockingly bad” for the company. The dramatic final day saw all projected favorites winning, which resulted in massive payouts. bet365’s Acca Boost feature, which offered a 35% bonus for all correct 10-folds, further compounded the company’s woes as players took advantage of the opportunity.

A shockingly bad end to the 2023/24 Premier League season as punters signed off in style with a full house of favorites winning.

Steve Freeth, bet365 PR representative

This combination of factors resulted in bet365 facing their biggest payout of the season. A momentary hope for the company arose when VAR checked Kai Havertz’s late winning shot. However, the goal stood, sealing a dismal end to the season for bet365 and a joyous conclusion for many customers who decided to bet on the favorite.

Despite the operator’s grumblings, one fortunate weekend for players will not significantly impact the company’s bottom line. bet365’s total gaming and betting revenue for FY 2023 stood at £3.39 billion ($4.32 billion), and anomalies like these record payouts will not have a substantial long-term impact. The sheer quantity of bets means the operator always comes out on top in the long run.

Boxing Delivered a Surprising Upset

While soccer bettors celebrated, Saturday saw a surprising turn of events in the boxing world that worked in bet365’s favor. Heavy favorite Tyson Fury suffered a shocking defeat to Ukrainian Oleksandr Usyk in the Undisputed World Heavyweight title fight held in Riyadh, Saudi Arabia. The match marked Fury’s first professional loss and caused many bettors to lose their wagers.

With odds of -125 for Fury and -105 for Usyk, most fans decided to place their faith in the boxing legend, counting on his stellar track record. However, the Ukrainian fighter defied all odds, using his agility and incredible stamina to clutch the win. Freeth noted that this outcome favored bet365, but the football results offset any profits for the operator.

The football may have been abysmal, but we had a brilliant result in Riyadh. But that profit was swallowed up come 6 pm on Sunday.

Steve Freeth, bet365 PR representative

Despite these results, Freeth remained optimistic, noting that the operator was already focused on the Euros and other upcoming high-profile events. While bet365 experienced a rollercoaster of emotions over the weekend, the company remains resilient. Player wins might incur short-term losses, but the thrill of victory can draw in more prospective bettors, ultimately benefiting operators like bet365.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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