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Fiona Simmons September 8, 2023 2 min read
Bet Against Your Rival Campaign by Tipico Gets Underway
The sportsbook has launched its own charm offensive strategy for the National Football League Season and upcoming College Football season
Tipico Sportsbook’s new digital marketing campaign is focused on promoting its platform and driving stronger engagement with sportsbook fans. The company’s Bet Against Your Rival campaign will allow NFL fans from several states, including Ohio, New Jersey, and Colorado, to place wagers against each other, perpetuating the football rivalry of these states and taking it to the betting landscape.
Tipico Kicks Off Football Season with Fresh Rivalry Promos
Essentially, Tipico will offer weekly bet credits for players in Ohio to bet against the Pittsburgh Steelers. Sports fans in New Jersey will receive various incentives to bet against the Dallas Cowboys, and the audiences in Colorado will bet against the Oakland Raiders.
All eligible and registered players will receive the weekly bet credits in advance and bet against their home team’s well-established rival. The campaign will be promoted across Tipico’s various social media channels and networks.
Commenting on this opportunity, Tipico CEO US Adrian Vella has been quite excited and welcomed the chance to introduce even more gamification and sports betting opportunities to fans in time for one of the most significant events.
“We are ecstatic to partner with an elite class of local athletes, influencers, and gameday personalities, particularly those close to the hearts of our customers in Ohio,” Vella added. Vella further hailed Tipico’s commitment to creating and driving “one-of-a-kind experiences” which is precisely what fans have come to expect from the brand and sports betting in general.
Tipico has promised to keep its sportsbook loaded with weekly promotions to help build stronger engagement and experiences for fans. “Now, we’re giving football bettors more reasons to unleash their passion and spend Saturday and Sunday on the edge of their seats,” Vella concluded.
The campaign also features prominent figures in and around the world of football, including Cardale Jones, Ohio State football star, Josh Cribbs, a former NFL player, and fitness model and media personality Callie Bundy.