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Fiona Simmons January 30, 2023 2 min read
Air Dice and Bingoal.be Expand Partnership to Cover the Netherlands
Belgian operator Bingoal.be has expanded its collaboration with Air Dice Group, a developer of innovative content for the segment
The partnership will allow both companies to benefit from this collaboration, with Air Dice Group expanding its reach further into the market, and Bingoal.be benefiting from optimized and cutting-edge gaming content.
Air Dice and Bingoal.be Keen to Grow in Europe
The next stage of the collaboration is focused on the iGaming market in the Netherlands, with Bingoal bringing its operational expertise to a new location, backed by the solid product offering by Air Dice.
Commenting on this opportunity, Air Dice general manager Glenn De Cuyper said that he was happy to see the collaboration between the two companies take a new shape and form and continue in a new market. He noted that the two companies have been working together for years now, adding:
This is an important part of Air Dice’s regulated market entry growth plans and adding more markets and onboarding Tier 1 & 2 operators is our main goal for this year. Our growth has been around 50% for several years, but this year we are aiming for a much higher target.Air Dice general manager Glenn De Cuyper
Bingoal product manager Dany Salmon was similarly pleased with the opportunity. He said that Bingoal was happy to see its partnership with Air Dice grow in a consistent and mutually-beneficial way. “We want our players in the Dutch market to also get a taste of the innovative games and will soon make them available on Bingoal.nl,” Salmon said.
Salmon also outlined the plans for the content launch, adding that slots and keno will be among the first type of products to go live as part of the two companies’ Dutch pivot. Then, they will be followed by more titles, and the partners will process feedback to determine what they want to choose next.
Air Dice Group has been actively seeking to increase its footprint in iGaming. Air Dice Group similarly joined Powered by Relax, a content aggregation platform allowing the company to quickly secure entry with new operators and in markets where it is licensed to operate.