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Julie Moraine June 14, 2019 3 min read
AI-driven Betting Agency BetWarrior Teams Up with Kambi
- BetWarrior, a new sports betting agency, teams up with Kambi
- Former PokerStars executives lead the new company
- AI and machine learning solutions will be leveraged to enhance the customer experience
Ex-PokerStars execs Morten Tonnesen and José del Pino are at the helm of a new sports betting agency that will use AI and machine learning.
Former PokerStars Execs Create BetWarrior
Kambi has been chosen as the sports betting supplier for BetWarrior, a new online betting agencies created by two PokerStars veterans.
Both Morten Tonnesen and José del Pino are well-seasoned iGaming, poker, and betting experts and their latest endeavor is an attempt to join the sports betting craze that has seized the U.S. BetWarrior has no official launch date as of now, but the founders are expecting to release the platform before 2019 is out. An auspicious moment would be right ahead of the NFL season in September – October.
Tonnesen and del Pino worked as part of PokerStars marketing team. As to BetWarrior, they reportedly managed to raise $100 million in fresh capital and decided to add Kambi as the official provider of sports betting company, after Kambi’s success in Europe and Latin America. Tonnesen had the following to say commenting on the new venture:
At BetWarrior, we are building a unique gaming product that uses innovative technology to put the player at the centre of the action. This includes leveraging the latest machine learning and artificial intelligence tools to create a truly personalised experience for every customer.
Leveraging the Power of Kambi
As to Kambi, Tonnesen said that the company has been impressed with the technologies leveraged by Kambi as well as the “strength of its team”. Responding to this, Kambi Chief Executive Kristian Nylén had the following to say:
The Kambi sportsbook lends itself to those with the imagination and capability to innovate and deliver truly unique and personalised sports betting experiences to their players.
Both parties seem to be confident about the future collaboration between the two companies moving forward. Europe and Latin America were also mentioned by Nylén. The full press statement published by Kambi also read:
“With a proven track record of delivery, Kambi’s flexible technology, open platform and advanced suite of APIs will enable BetWarrior to achieve its differentiation goals, while the operator will also be able to leverage the real-time data provided by Kambi to power its personalisation strategy.”
Tonnesen believes that BetWarrior would be able to create a unique gaming product where the player is the center of the action. The operator will leverage both machine learning and artificial intelligence algorithms to ensure that users are getting cutting-edge experience.