It’s official: the National Hockey League (NHL) has branded Polymarket and Kalshi as its official prediction market partners. The move signals the league’s first official partnerships with these types of platforms in the United States.
Branding and On-Screen Exposure
The newly inked multiyear deals will enable the two companies to gain access to the NHL’s proprietary data and use its official marks, logos, and designations on their platforms and products.
Moreover, all of their brokers and merchants will be cleared to use NHL branding to identify their offerings.
In addition, both platforms will receive on-screen exposure during NHL broadcasts through Digitally Enhanced Dasherboards and virtual signage around the blue line during national games, the Stanley Cup Playoffs, and major outdoor events like the Winter Classic and Stadium Series.
Stronger Connections with Fans
Keith Wachtel, president of NHL Business, explained that the deals are part of a broader plan to keep fans engaged throughout the season.
“As prediction markets continue to evolve at a rapid pace, partnering with the two market leaders, Kalshi and Polymarket, provides a tremendous opportunity for the broadest fan engagement during the NHL season,” Wachtel said.
“Polymarket and Kalshi are ideal partners as this category continues to grow and expand,” he added.
Similarly, Polymarket founder and chief executive officer Shayne Coplan said the partnership is about bringing fans closer to the action, connecting them to the game and teams, and making everything more interactive.
“We appreciate the support of the NHL in recognizing that the future of fan experiences benefits from engagement with prediction markets,” Coplan stated.
Tarek Mansour, chief executive officer of Kalshi, called the deal a major moment for the company and the industry that should make it clear that “prediction markets are here to stay”.
Mansour went on to say that, by embracing Kalshi, the NHL has once again attested to “the integrity, safety, and trust with consumers” that the company has spent many years building while pioneering the asset class.