iGaming software and solutions powerhouse EveryMatrix announced an expansion of its partnership with UK operator BetGoodwin. Under the expanded deal, EveryMatrix will power the brand with a full turnkey sports solution, allowing it to remain ahead of the curve when it comes to sports betting.
EveryMatrix Expands Its Portfolio of UK Partners
As mentioned, this deal expands on an earlier multi-year full turnkey agreement that EveryMatrix and BetGoodwin penned in 2024. Under the expanded deal, BetGoodwin, which already enjoys significant popularity in the UK, will benefit from a sportsbook designed for the regulated UK market and supported by a local team.
EveryMatrix added that the platform covers over 200K+ live events every month, as well as up to 800 live markets on English Premier League fixtures. Additional benefits include a plethora of features, such as pre-live and live Bet Builder covering 11 sports, early/partial/auto cash out, and Odds Boost.
That’s not all, however, since EveryMatrix’s turnkey solution also includes bonusing tools that make fans feel appreciated, boosting loyalty, retention, and cross-sell capabilities.
In addition to that, EveryMatrix has powered BetGoodwin with its new horse racing product, which delivers comprehensive service and covers over 10,000 races a month from over 20 jurisdictions across the world. It also includes livestreaming and integration with EveryMatrix’s broader tech stack.
Among other things, BetGoodwin will thus get to tap into horseracing opportunities and benefit from dynamic cross-product bonusing, granular odds management, automated pricing, and automated settlement tools.
BetGoodwin is notably one of Great Britain’s top 20 operators, as well as one of EveryMatrix’s largest UK partners and has joined a list including the likes of BetTom, Octobet, Bet600, and Ken Howells, among others.
A Milestone Launch for BetGoodwin
Officials commented on the new arrangement, expressing excitement about the expanded deal. Ebbe Groes, EveryMatrix’s co-founder and group chief executive officer, was excited about the opportunity to work with one of the UK’s top sports betting brands and arm it with a “world-class sportsbook.”
BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.
Ebbe Groes, co-founder & CEO, EveryMatrix
The excitement was echoed by BetGoodwin’s CEO, Julian Head, who called the tie-up a “milestone launch” for his brand. Head elaborated:
EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.
Julian Head, CEO, BetGoodwin
The agreement comes a month after EveryMatrix penned the largest casino aggregation deal in its history with bet365.
In other news, EveryMatrix’s Fantasma Games studio recently launched Vulcan’s Gold, a Roman mythology-themed slot sending players to the deity’s fiery forges.