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Fiona Simmons January 29, 2024 2 min read
William Hill Stands at the Heart of Irish Racing with Four New Ambassadors
The new ambassadors will commence their activities just in time for the Dublin Racing Festival
UK operator William Hill has welcomed four representatives of the Irish horse racing sector to its brand ambassador lineup. The new additions include a trainer, a presenter and two jockeys.
According to the announcement, Irish trainer Gavin Cromwell, presenter and broadcaster Jane Mangan and National Hunt jockeys J J Slevin and Sean Flanagan are joining the gambling company’s team. The new additions align with William Hill’s desire to support and promote horse racing in the United Kingdom, Ireland and beyond.
As part of William Hill’s ambassadorial team, the four new additions will provide blogs, covering the latest developments in the world of professional horse racing. In addition, they will produce video content that will be distributed across the operator’s social media platforms, allowing it to engage fans of the sport.
The new ambassadors will commence their activities just in time for the Dublin Racing Festival where Slevin will team up with Fastorslow. The new deals also come in the wake of the extension of William Hill’s sponsorship of the William Hill Champion Chase on the opening day of the Punchestown Festival. As announced, the bookmaker will continue to sponsor the event over the next three years.
The Bookmaker Welcomed the Four Personalities
Andrew McCleave, William Hill Ireland’s head of marketing, welcomed the new additions to the bookmaker’s ambassadorial team.
We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.Andrew McCleave, head of marketing, William Hill Ireland
McCleave noted that his company has been a fervent supporter of the United Kingdom’s racing industry for years. William Hill now aims to also “position itself at the heart of racing” in Ireland as well, the head of marketing explained.
McCleave also commented on the extended William Hill Champion Chase at the Punchestown Festival sponsorship, saying that it further reflects the bookmaker’s desire to “get into the DNA of Irish racing.”
In the meantime, William Hill also minted a new partnership with Off The Ball, an Irish sports media company. McCleave is convinced that this deal will further increase his company’s exposure in the world of Irish Racing.