July 26, 2023 3 min read

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Margarita Cruz Joins Digitain as Senior Sales Director

The appointment complements the growth of the company's C-suite and Cruz brings more than two decades of experience

The leading sportsbook and casino platform provider, Digitain, announced Wednesday a new senior-level hire. The company confirmed that it strengthened its C-suite with the addition of Margarita Cruz, an experienced executive. Joining Digitain’s management team, she was appointed to the role of senior sales director.

The recent hire marks a strategic move for the company, given that Cruz brings more than two decades of experience. She has a track record after holding senior commercial and sales roles with companies operating in North and Latin America, as well as Europe.

As a part of Digitain companies’ senior leadership team, Cruz will leverage her experience and provide strategic guidance. Accumulating significant knowledge of sales strategies and international operations is going to help Digitain’s new senior sales director as she will oversee key processes related to the company’s growth and expansion. Moreover, Cruz has a deep understanding of the B2C and B2B iGaming verticals, which makes her a perfect addition to the growing team of experts at Digitain.

Earlier this year, the company selected the seasoned gaming executive, Grigor Asoyan, for the role of group deputy CEO of technology. The appointment dates back to April, marking a strategic hire for Digitain.

More recently, the company expanded its C-suite with the addition of Martin Martirosyan. Last month, Digitain hired the services of Martirosyan who was appointed as deputy CEO. He brought a unique experience to Digitain after being a part of major companies in the banking sector.

Digitain’s Chief Revenue Officer Welcomes Cruz to the C-Suite

Speaking about her appointment, Cruz said she observed the growth of Digitain within the iGaming sector. “The business puts its customers first and its people when delivering complex solutions for today’s multi-jurisdictional operators,” she added. Finally, Cruz said that she is looking forward to playing a key role in the expansion of the company and meeting existing and new business partners while at the same time collaborating with different teams at Digitain.

I’ve always admired Digitain over the years as the company has expanded its business solutions within the iGaming supply chain.

Margarita Cruz, senior sales director at Digitain

Iain Hutchison, Digitain’s chief revenue officer, welcomed Cruz to the company’s growing team of experts. He acknowledged that the new senior sales director has deep knowledge and understanding of sales and commercial development. Finally, Hutchison predicted that Cruz will play an important role in the expansion of the company within the B2C sector in different regulated markets around the globe.

Co-editor

William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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