September 6, 2021 3 min read


Leadstar Media Enters Tennessee, Launches by 2021 NFL Season

Leadstar Media, a Swedish-based sports betting and online gambling affiliate company, announced its products and services have expanded into another US jurisdiction.

US Expansion Continues for Leadstar

Leadstar Media has announced that it received approval to offer its products in Tennessee and further strengthen its market position by expanding into a seventh state with legalized sports betting. The license to operate in the state, which offers only mobile and online wagering, came just months after the Swedish-based affiliate services provider entered Colorado.

We are excited to start offering our products to the people of Tennessee. Our goal is to operate in every state that is regulated and this is another step in our journey to create the best products and become leaders in the growing US online betting market.”  

Eskil Kvarnström, CEO, Leadstar Media

Ranked 16th by population in the US and with three teams participating in major sports leagues, the Tennessee Titans of the NFL, Nashville Predators of the NHL and Memphis Grizzlies of the NBA, the Volunteer State represents a significant step in Leadstar Media’s strategy to expand into every US state that has legalized sports betting.

American football is by far the most wagered on sports in the US, so being granted access to Tennessee ahead of the upcoming NFL season is positive. We recently expanded our US operations further with a new website and our products are already well-positioned and we are ready to start driving traffic to our partners.”

Eskil Kvarnström, CEO, Leadstar Media

Facilitate Choices for Sports Bettors

Founded in 2009 by people with a background in poker, Leadstar Media is looking to fill the niche between sportsbooks and their clients and facilitate choices for sports bettors by providing them with the information to make an informed decision and enhance their sports betting experience.

At the moment, Leadstar Media’s portfolio of products available on US markets consists of,, and the recently launched flagship product,

Launched last month, the website offers sports bettors a comparison between US sportsbooks and betting bonuses currently on offer. It gives Leadstar Media a competitive edge in the bonus vertical, allowing it to grow in popularity and gain a larger market share nationwide.

Leadstar Media, which is currently present in New Jersey, Indiana, Iowa, Illinois, Pennsylvania and Colorado, is looking to continue its US expansion, seeking to obtain licenses in Virginia, West Virginia and Michigan next.

The sports betting affiliate firm is expecting to have its products and services up and running in Tennessee in time for the start of the 2021 NFL season.

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With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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