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Julie Moraine September 29, 2020 3 min read
BetMGM Inks Partnership with the Tennessee Titans
Under a new partnership deal, BetMGM was named the official sports betting partner of the Tennessee Titans. The partnership marks a historic moment in the state for being the first official partnership between a professional sports team and a betting platform.
A Partnership Representing a Historic Moment for Tennessee
Monday, September 28, the Tennessee Titans and the market-leading sports betting and gaming platform BetMGM inked a partnership agreement. Under the agreement, the joint venture between MGM Resorts International and GVC Holdings, BetMGM became the National Football League (NFL) team’s official sports betting partner. The new partnership marks a historic moment for Tennessee as this is the first official partnership between a professional sports team and a sports betting platform.
Being an official sports betting partner of the Tennessee Titans, BetMGM will benefit from brand visibility across multiple digital channels including in-game moments, video board replays, field goal attempts, and more. Furthermore, the digital sports betting platform will become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park. In addition, the upcoming Titans raffle benefiting The Titans Foundation will be sponsored by BetMGM.
And here is what Gil Beverly, Titans Sr. Vice President, Chief Marketing and Revenue Officer said about the partnership: “We are thrilled to bring BetMGM to the state of Tennessee.” Moreover, he outlined that BetMGM will deliver new experiences and levels of engagement with the team’s fans. Beverly concluded by saying that the team is excited to welcome them as an official partner.
BetMGM Continues to Increase Presence in the U.S.
Matt Prevost, BetMGM’s Chief Marketing Officer said that the Titans are “an incredible organization”. He outlined that the company is proud to be the team’s first official sports betting partner. “This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favorite football team,” concluded Prevost.
Recently, BetMGM received a conditional license to offer online sports betting in the Volunteer State. On November 1, BetMGM’s app is scheduled to go live when online sports betting is planned to launch, pending regulatory approval. Currently, the app is available for both iOS and Android in seven other states.
Earlier this month the digital sports betting leader BetMGM signed a few other key partnerships. At the beginning of September, the operator became the first official sports betting partner of the Detroit Lions. In mid-September, BetMGM signed another key partnership with the Las Vegas Raiders. Under the partnership, the sports betting firm became an official sports betting partner for the professional football team.