June 22, 2021 3 min read


Leadstar Media Ready to Expand US Operations to Colorado

Leadstar Media, a sports betting and iGaming affiliate company, announced today it gained market access to another US gaming jurisdiction after being granted a Vendor Minor sports betting license in Colorado.

Affiliate Services to Active Operators

The license granted to Leadstar Media by the Colorado Division of Gaming marked the 6th state in which the Swedish-based company is now allowed to offer its products and services to sports betting firms with active operations in the state.

“I’m happy to announce that we’ve been granted a license to operate in Colorado. The US is a very exciting market for the online sports betting industry and we can see it becoming one of our most important markets in the future.”

Eskil Kvarnström, CEO, Leadstar Media

The product range currently offered to US sports betting partners by Leadstar Media consists of Unitedgamblers.com, Bettingscanner.com, and Sportsbooksonline.com, while the company’s flagship product, Bookiesbonuses.com, is expected to be launched soon.

“Colorado specifically has a huge sports interest and is home to several big-league teams as well as popular college teams. In addition, it’s a state where you don’t need to register at a physical location, but can do it all online which makes it a really good state for our business model.”

Eskil Kvarnström, CEO, Leadstar Media

Facilitate Punters’ Choices

Being one of the states which introduced less restrictive sports betting legislation and regulation, Colorado and its lack of requirement for bettors to register in-person fits perfectly with the business model adopted by the company founded in 2009 with the purpose to facilitate punters’ choices and boost their betting experiences.

“Through our products, we will offer the people of Colorado the very best options for online sports betting – all licensed and legal. Entering Colorado follows Leadstar Media’s expansion plan and broader vision of becoming the leading sports betting affiliate.”

Eskil Kvarnström, CEO, Leadstar Media

Since the removal of the federal ban on sports betting, online wagering in the US is picking up pace with more and more states joining the party. Colorado launched sports betting in May 2019 and is one of the states which represent huge potential for growth according to industry analysts.

Previously, Leadstar Media received approvals to operate in New Jersey, Pennsylvania, Indiana, Iowa, and Illinois, while the sports betting affiliate company has a further application in Tennessee pending approval and plans to seek licenses in Virginia, West Virginia and Michigan next.

Lead Author

With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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