- Legal States
Julie Moraine September 10, 2021 3 min read
Genius Sports Partners with Barstool Sportsbook
September is turning out to be an important month for Genius Sports. The supplier of official sports data and data-driven technology solutions and acquisition tools for the sports betting industry announced a new partnership deal with another high-profile US sportsbook. And this is just the tenth day of the month.
Official Data, Content and Fan Engagement Tools
The long-term partnership Genius Sports agreed to with Penn Interactive, the online gaming arm of US casino operator Penn National, to provide the brand’s Barstool Sportsbook with official data and fan engagement solutions marks another significant strategic agreement for the supplier of official sports data and data-driven content.
We are excited to be partnering with Genius Sports for official data beginning with tonight’s kickoff. Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”Jon Kaplowitz, Head, Penn Interactive
Under the agreement, Genius Sports will provide the Barstool Sportsbook brand with its market-leading official data from professional sports league partners in the US and globally, including NASCAR’s full suite of official data-powered in-race betting markets and NFL’s official sports betting data feed, real-time and proprietary Next Gen Stats (NGS) statistics.
Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sports betting brands with unique content across the whole player experience. Barstool Sports is uniquely positioned in the U.S. market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s U.S. expansion.”Mark Locke, CEO, Genius Sports
A Boost to Barstool’s International Offering
Barstool Sportsbooks will also receive Genius’ full portfolio of international official sports data the supplier distributes via its partnerships with other top-tier sports leagues, including the English Premier League, Mexican LigaMX, Argentine Football Association (AFA) and Colombian soccer league DIMAYOR.
Genius Sports will also partner with Barstool Sportsbook to support its marketing and fan engagement strategy by providing the online sports betting brand with its player acquisition, engagement and retention tools.
The agreement with the brand running online Barstool Sportsbooks in nine US jurisdictions came hot on the heels of official data and content agreement for 888’s SI Sportsbook, an extension of an existing supplier agreement with Wynn Resorts’ online gaming brand WynnBET, and a multi-faceted official sports data and content deal with US casino giant Caesars Entertainment.