June 20, 2024 3 min read

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BetMGM Forms Exclusive Alliance with Influencer Brian Christopher Slots

Oliver Bartlett, vice president of gaming product and content at BetMGM, emphasized the significant impact Brian Christopher has had within the gaming industry

BetMGM has announced its exclusive partnership with Brian Christopher Slots, who will become the brand’s ambassador. The objective of this cooperation is to increase BetMGM’s online presence through live streams and diverse advertising campaigns, which would utilize Christopher’s wide popularity among gamers.

BetMGM VP Highlights Christopher’s Influence in the Gaming Industry

Oliver Bartlett, vice president of gaming product and content at BetMGM, underlined the great influence Brian Christopher has within the gaming industry. Bartlett further said:

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

In his statement regarding this deal, Brian Christopher expressed a strong enthusiasm about partnering with one of the leading brands in real money gaming – BetMGM. He also added: “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Brian Christopher Slots has a substantial following, with 8 million monthly unique viewers and 1.8 million subscribers across various social media platforms. His content, including the BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and the Rudies Fan Club, has recently achieved a record-breaking 1 billion video views. In recognition of his influence, Christopher was named Streamer of the Year and Slot Collaboration of the Year at the 2023 CasinoBeats Game Developer Awards.

BetMGM and Brian Christopher Set to Offer Live Streams and Exclusive Experiences

To ensure players’ involvement into the gambling process there are going to be several components included into this partnership. For instance, Brian Christopher will organize live streams on his two BCSlots channels on YouTube or on his BCSlots pages on Facebook and Kick where he usually hosts streams frequently. These streams will incorporate his signature style, showcasing BetMGM’s online casino platforms. Additionally, Christopher will interact with players through exclusive experiences such as meet-and-greets, slot tours, and virtual events, providing insights and commentary. 

BetMGM will be featuring Christopher in live online streams across its social media channels as well, highlighting its online casino platforms, as well as in future marketing initiatives.Furthermore, both the BetMGM and Brian Cristopher brands aim to emphasize responsible gaming practices by promoting features that encourage players to set limits and play within a budget, as outlined in the recent announcement.

Author

Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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