March 5, 2021 3 min read


LV Bet Appoints Douglas Costa As Brand Ambassador For Brazil and LatAm Market

Douglas Costa has been appointed Brand Ambassador for LV Bet and will help the company break into the Brazilian market.

LV Bet Appoints Douglas Costa de Souza as Brand Ambassador

Online sports betting and casino operator LV Bet has appointed Brazillian football player Douglas Costa de Souza as its Brand Ambassador for Brazil. The move is part of LV Bet’s push to strengthen its presence in the Brazilian and Latin American online gambling markets.

Through the contract, Costa will provide the online sportsbook operator with insights and expertise to help the company capitalize on the burgeoning Latin American market. The market has been growing for some time now and has finally begun attracting widespread international attention. The market’s booming growth was partially catalyzed by the spread of COVID-19 and associated lockdown measures across the globe.

LV Bet Chief Executive Officer Adrian Sidowski welcomed Costa to the team and said that the company was beyond excited to be working with a football player of his caliber. According to Sidowski, LV Bet hopes to leverage Costa’s status and expertise to penetrate into the Brazilian market.

Costa is an internationally renowned player, currently a winger for Bundesliga club Bayern Munich, on loan from Italy’s Juventus Football Club. Costa often referred to with the nickname “Flash” has established himself as a strong winger, capable of playing on either flank. He is also renowned for his adaptive and creative style of play, as well as his speed, agility, and explosive acceleration on the field.

LV Bet and Costa Both Excited for Brazilian Market Partnership

In regard to joining the LV Bet team, Costa stated that he was delighted to sign with the company as a brand ambassador. He lauded the online sportsbook operator and its ambitious team. Costa said it was his privilege to provide his expertise to the company and help it grow in the Brazilian online gambling market.

LV Bet Chief Commercial Officer Marcin Jablonski also welcomed Costa as the company’s new Brand Ambassador. According to him, the internationally renowned football player fits perfectly with LV Bet. Furthermore, Jablonski stressed that Costa’s energy, commitment, and drive on the field matches LV Bet’s philosophy as a brand.

Jablonski also noted that working with Costa will not only provide LV Bet with greater brand awareness in the Brazillian market but will also allow the company to build trust in a new market.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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