November 25, 2021 3 min read


Fonbet Names Alexander Ovechkin as Brand Ambassador

Looking to expand its presence and engage with fans, Fonbet inked a new partnership with Alexander Ovechkin. As a result of the new collaboration, the operator selected the ice hockey star as its new ambassador.

Alexander Ovechkin Becomes Ambassador for Fonbet

Sports betting company Fonbet named the three-time world ice hockey champion Alexander Ovechkin as its new ambassador, media reported. Ovechkin was born in 1985 in Russia. He is one of the most famous Russian professional ice hockey players. Besides ice hockey world champion, Ovechkin has also won the Stanley Cup in 2018.

The new collaboration between the famous Russian athlete and the betting company will bring many events such as press conferences and advertisements. Moreover, the collaboration will bring exciting fan engagement opportunities such as workshops, giveaways and exhibition matches.

It’s exciting that such a large and experienced betting company has invited me to be an ambassador.

Alexander Ovechkin, Fonbet Ambassador

Washington Capital’s forward, Ovechkin revealed that it is exciting to join forces with Fonbet. He acknowledged that the company has already inked key partnerships with sports stars as well as major hockey clubs, including Dynamo Moscow. Ovechkin stressed that exciting new events are coming for hockey and sports fans. In conclusion, he urged fans to follow the company and himself on social media and be on the lookout for exciting future events.

The New Collaboration Marks an Exciting Step for the Operator

Fonbet’s director general, Alexander Paramonov, revealed that the partnership is a significant event for the company. He said that Ovechkin is well-known, respected and loved among hockey fans. Moreover, Paramonov acknowledged that Ovechkin is one of the most recognizable athletes globally. In conclusion, he said that the latest partnership is “one of the greatest highlights” for Fonbet this year.

It is important to mention that Fonbet currently has an ongoing collaboration with the Kontinental Hockey League (KHL). Moreover, earlier this summer, the operator inked key deals with Betway as well as Paris Saint-Germain (PSG).

It’s hard to overestimate the importance of our partnership with Alexander Ovechkin.

Alexander Paramonov, director general at Fonbet

Fonbet’s marketing director, Alina Yakirevich, said that the new collaboration brings incredible excitement to the company. She stressed that the new deal creates unique marketing opportunities for Fonbet. Additionally, Yakirevich thanked Ovechkin for his “flexibility during negotiations and willingness to try new formats of cooperation.” Last but not least, she revealed that Fonbet is confident that the collaboration will help expand its fan base and engage with the fans even more.


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