Fonbet and Paris Saint-Germain have inked a long-term deal, with the Russian bookmaker becoming the soccer team’s official betting partner.
One More High-Profile Team Deal
Russian-based sports betting company Fonbet and Paris Saint-Germain (PSG) have signed a long-term partnership deal, as the soccer team named Fonbet as its official betting partner in Russia and CIS countries. PSG will be able to expand its reach in the region via this collaboration. Fonbet will offer higher odds for the team’s games and PSG-related bonuses.
This is another high-profile deal with a sports team for Fonbet, having become a partner to Real Madrid and AC Milan in January this year. “PSG is one of the strongest French teams and a top European contender,” the bookmaker’s CMO, Alina Yakirevich, declared, as the Ligue 1 team received support from Russia and the CIS region.
Russia’s Leading Sportsbook
Yakirevich commended the collaboration and declared that it will strengthen Fonbet’s position in Russia and the CIS region, where it is currently the top sports betting operator. The bookmaker’s logo will appear during PSG’s home matches and on the team’s official platforms, as Fonbet secured exclusive marketing rights.
According to Marc Armstrong, PSG’s director of sponsorship has welcomed Fonbet and said that the company’s presence was steadily growing in its home region. “An association with the leader in sports betting in these regions and above all a company that shares the same values seemed obvious, ” Armstrong said, adding that “the partnership between the club and Fonbet aims to create a unique football experience for Paris Saint-Germain fans and football lovers in Russia and CIS region.”