January 22, 2021 3 min read


Fonbet Signs a Multi-Year Partnership with Real Madrid

Fonbet, a Russian bookmaker, has signed a multi-year agreement with Real Madrid to become its official betting partner in Russia and the CIS region. The agreement is set to end in the 2022/2023 season.

Fonbet Becomes Real Madrid’s Official Partner in Russia

Real Madrid, a prestigious soccer club with a solid history, is signing off a partnership deal with Fonbet, a renowned Russian bookmaker,which will last until the 2022/2023 season. The bookmaker is to become the official betting partner of Real Madrid in Russia and other countries from the CIS region where it operates, which includes Belarus and Kazakhstan.

Two years ago, Real Madrid signed a deal Marathonbet, a Russian online betting company, which became the first Russian sponsor for the club.

Fonbet also announced that customers will see more action on the Royal Club games, social media, and events. Users will receive unique promotions, such as bonuses, prize draws and betting odds boosts. During Real Madrid’s matches in the Spanish Cup and La Liga, there will be a Fonbet logo LED panel installment. The logo will be visible only on TV for the countries that are covered in the agreement.

Fonbet Considered One of the Top Russian Bookmakers

Founded in Moscow in 1994, Fonbet is a licensed betting company in Russia. The bookmaker sponsors the Russian national soccer team, the Russian Karate Federation, and the World Hockey Championship. Due to its high-quality services, promotions, variety of bet options, and fast payouts, Fonbet has been considered as one of the best bookmakers in Russia.

As a leader in theCIS betting market, Fonbet has set a goalto become the best, stated Alexander Paramonov, CEO of Fonbet, who is looking forward to the collaboration with Real Madrid and believes it will benefit both parties.

He also shared his excitement about Fonbet becoming Real Madrid’s official partner in Russia and CIS territories and acknowledged the club’s reputation, history, and prestige. Real Madrid is one of the most popular soccer clubs in the world, with a history and impeccable reputation. Paramonov also said that the club is known for setting its goals towards winning and showing how soccer can be played beautifully and fairly.

Real Madrid is a top brand, not just a club. Their brand products are sold worldwide. The club also has its own foundation projects, restaurants, and shops, said Fonbet Chief Marketing Officer, Alina Yakirevich. She also stated that the partnership between Fonbet and Real Madrid aims to give the soccer club’s fans a unique and special experience.

Euan John Warren, Real Madrid’s Head of Global Partnerships, has also shared his delight of the partnership stating that the club is looking forward to connecting to the millions of fans Real Madrid has in Russia and also expressed his gratitude to the Fonbet team for making it happen.

The partnership comes at a time when Spain has cautioned sports clubs to avoid striking deals with betting companies and is planning to take action on suspending existing partnerships.


Eva is a PR specialist and communications expert with ten years of experience in campaign organizing and creative writing. She is also a published author of fictional stories. Eva recently developed an interest in economics and the gaming industry after discovering the inspirational story of Molly Bloom.

Leave a Reply

Your email address will not be published. Required fields are marked *