- Legal States
Luke Thompson July 26, 2021 3 min read
Fonbet, Betway Move Quick on New Soccer Team Partnerships
Fonbet and Betway have almost simultaneously found themselves new partners in the European football ecosystem – one in Eastern and one in Western Europe. The two bookmakers’ deals will help to increase interest in betting in their respective regions.
Fonbet Forges a Deal with FC BATE
Fonbet is a sports betting company that operates in Russia and Kazakhstan. However, it has seemingly decided to expand its operations as it recently struck a new partnership deal with Belarusian Barysaw-based team FC BATE.
The bookmaker’s international development director, Alina Yakirevich, commented that despite being fairly new on the Belarusian market, Fonbet has big ambitions that it will work on realizing. Because of this, the betting operator is delighted to work with FC BATE which is known as Belarus’ flagship team. Yakirevich added that both Fonbet and FC BATE share the same ambition of becoming leaders in their respective fields.
FC BATE’s head of sales department, Sergey Sinkevich, is just as pleased to work with Fonbet, which he considers to be a professional and reliable partner. Sinkevich is absolutely sure that the partnership will yield results and will benefit everyone.
As a part of the deal, FC BATE will display Fonbet’s logo on its player’s clothes and at the Borisov Arena. FC BATE, on the other hand, will become a part of Fonbet’s sponsorship program, which currently supports teams all across Europe. Some of its recipients include Milan, Paris Saint-Germain, PFC CSKA, and Real Madrid.
Betway Becomes Eintracht Frankfurt FC Official Betting Partner
Famous gambling operator Betway has been named Eintracht Frankfurt FC’s official betting partner. This further consolidates Betway’s presence on the German betting market, which recently received some controversial changes.
Betway’s chief executive officer, Anthony Werkman, shared that he is excited to work together with the Eintracht Frankfurt FC. Werkman is thankful to have the privilege of collaborating with a club that is part of the globally famous Bundesliga. The CEO is looking forward to expanding the operator’s presence while providing interesting content to Eintracht’s fervent fans and bringing them closer to the action in a typical Betway style.
Axel Hellmann, a spokesman of the board of Eintracht Frankfurt Fußball AG, is just as pleased to become a part of this partnership. Hellmann hopes that the two partners will help each other through difficult times and will push each other’s business forward.
Similar to the deal between Fonbet and FC BATE, Betway’s brand will be promoted at Eintracht Frankfurt’s own stadium – the Deutsches Bank Park stadium.
Eintracht is the second German team Betway has partnered with after a deal with Schalke 04. The operator has been looking to create a strong foothold in Europe.