April 11, 2023 3 min read


Edvardas Sadovskis Steps in as BETER Live CPO

Sadovskis’ appointment should help drive product innovation and growth for BETER Live as the company looks to refine its offerings and reach new audiences

As chief product officer, Sadovskis will oversee the development of new products and features for BETER Live’s various platforms. With over ten years of relevant industry experience and a history of success, he seems like the perfect fit for the position. Sadovskis was eager to take on the added responsibilities and help BETER Live differentiate itself in a highly competitive market.

BETER Live Gains an Innovative Industry Veteran

Sadovskis spent most of his professional journey with live dealer betting product developer BetGames. Starting as a studio coordinator in 2012, he steadily climbed through the ranks, honing his skills every step of the way. In 2022, he rose to head of product for betgames & showgames, reaching the peak of his career with BetGames.

Ten years with a leading live game developer gave Sadovskis in-depth industry knowledge and stoked his love for sports and games of chance. His rise through the ranks allowed him to experience all facets of live dealer betting product development, culminating in an impressive, well-rounded resume.

Sadovskis Will Help Hone the Company’s Offerings

BETER Live should substantially benefit from Sadovskis’s inclusion. The new chief product officer will be able to fully utilize his talents, managing the company’s product teams and employing his knowledge to help create more industry-leading live experiences. BETER Live director Anna Vikmane welcomed the new addition to the management team, trusting him to deliver outstanding results.

Given his extensive knowledge and passion for sports and games of chance, Edvardas is an ideal fit, not only for the Live Casino business unit but also for the whole BETER company.

Anna Vikmane, BETER Live director

Sadovskis was likewise excited to start, reaffirming his commitment to innovation and teamwork. He was impressed with BETER Live’s team of professionals, expressing his intention to cooperate with his colleagues at all stages of the product pipeline to bolster the company’s live casino products and help it stand out amidst the rising competition.

I am committed to… expanding the games and features in the BETER Live portfolio and pushing boundaries to bring new innovations to the market.

Edvardas Sadovskis, BETER Live chief product officer

BETER Live recently made waves with its first-ever game show Gravity Roulette, seeking to challenge established players in the sector through a refined and innovative offering. With Sadovskis onboard, the company is in a perfect position to capitalize on its momentum, bring innovations to the market and confidently reach out to players worldwide.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

Leave a Reply

Your email address will not be published. Required fields are marked *