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Mike Johnson February 16, 2021 2 min read
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WynnBet Signs Data Partnership with Genius Sports in US
Genius Sports Group has signed up with WynnBet for a multi-state data partnership. Wynn will tap into Genius’ LiveData and LiveTrading services.
Genius Sports and Wynn Forge New Data Alliance
WynnBet and Genius Sports Group have signed a multi-state, multi-year data partnership. WynnBet, the flagship betting brand owned by Wynn Resorts, will now have access to Genius Sports live sports data. Thanks to Genius Sports’ LiveData and LiveTrading services, WynnBet consumers will have access to improved in-play markets.
WynnBet is present in multiple states. Yet, the partnership will focus on New Jersey, Colorado, and Michigan. All registered sports fans will be able to access the data and, as a result, get a fresh live betting experience.
Thanks to the partnership, WynnBet will also tap in new NASCAR markets. Genius is bringing 15 NASCAR-specific in-play bet types that will be available to WynnBet’s sports fans throughout the 2021 Cup Series season. The solution was already live at last weekend’s Daytona 500, offering WynnBet consumers new betting opportunities.
Genius is determined to build up on this relationship. The company will bring more spot-on content data across numerous sports and leagues, including EPL, Bundesliga, Italian Serie A, Euroleague Basketball, and more.
Bringing Data Solutions to a Growing Market
WynnBet will receive updated odds for table tennis, volleyball, ice hockey, basketball and soccer games among others. Commenting on this partnership, Genius Sports Group CCO Jack Davidson noted that Genius is the right partner for the job.
“Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering,” Davidson added.
As demand for in-play markets grows, WynnBet can appreciate the addition of an advanced data solution. The US market is enjoying interest from overseas suppliers and companies looking to secure a slice of both the interactive wagering and iGaming markets.
WynnBet has had successful expansions this year with more market entries in Ohio, and Iowa. In the meantime, Genius Sports has signed data partnerships of its own. It’s now teamed up with Superstar Racing Experience (SRX) and it’s tasked with helping FanDuel get its marketing efforts up to snuff.
Mike made his mark on the industry at a young age as a consultant to companies that would grow to become regulators. Now he dedicates his weekdays to his new project a the lead editor of GamblingNews.com, aiming to educate the masses on the latest developments in the gambling circuit.
Sports February 16, 2021