October 30, 2020 3 min read


William Hill Launches Sports Betting App in Indiana

Sports betting leader William Hill has announced the successful launch of its official sports betting app in Indiana.

Remote Registration Is Now Available in The State

Sports fans will be able to place bets and track them easily and quickly all over the Hoover State. The app also features multiple deposit and withdrawal options, as well as a fast and secured registration process.

The launch of the William Hill mobile app also brings biometric login and remote registration to Indiana players, who will not have to go to the Tropicana Evansville or validate their account in person anymore. Players are now able to place live bets or use the quick-bet option on a large array of sports games.

Since the launch of its first mobile offering in 2012, William Hill has delivered betting apps in seven states: Colorado, Illinois, Iowa, Nevada, New Jersey, West Virginia, and now Indiana.

WH Strengthens Its Position in Indiana

William Hill signed a deal with Eldorado Resorts in September 2018 to become its exclusive partner for digital and in-person sports betting. Shortly after, Eldorado acquired Tropicana Entertainment, which allowed William Hill to accept retail wagers at the Tropicana Evansville. And now, the app will further develop the group’s presence in Indiana.

The Eldorado/William Hill partnership has been extended to Caesars casino properties, thanks to the recent $17.3 billion mega-merger between Eldorado Resorts and Caesars Entertainment Inc.

In its latest financial report, William Hill Group announced its revenue increased in the third quarter, despite a 9% drop year-over-year. The trend is expected to carry through in the fourth quarter, the UK-based sportsbook said.

William Hill operates sportsbooks around the world and its US branch manages locations in several states, including Nevada, West Virginia, Iowa, New Jersey, Pennsylvania and Washington D.C.

Caesars Wants to Buy William Hill

Caesars’ Bidco is expected to acquire William Hill with a £2.9 billion takeover bid on November 17, on the condition 75% of William Hill shareholders vote in favor of the offer.

Caesars wants to expand WH operations in the US through better apps and wallets, and improved customer service. This will bring WH group to new heights, with a consolidation of existing partnerships with casino properties, major leagues, and events.

William Hill took a hit during the Covid-19 lockdown with the closing of retail venues, but the return of gaming competitions and league games boosted the group, who struck back with online sports betting solutions.

Caesars’ takeover includes an exclusive partnership with the National Football League (NFL) which is expected to generate between $600 million and $700 million for the group during the first year of operations.


Mathilde has been writing for over 5 years, with 2 of those years as a specialist in the iGaming industry covering headlines across the world. With her honed research and reporting expertise, Mathilde has solidified her position as a regular author for GamblingNews. Outside of work, she enjoys studying sculpture which is one of her other strong passions.

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