March 29, 2021 2 min read


TheScore Inks Illinois Market Access Deal with Caesars

TheScore Bet is preparing to launch in Illinois thanks to a new partnership with Caesars’ Harrah’s Joliet Hotel & Casino resort.

Caesars Opens Door for theScore Sportsbook in Illinois

Score Media and Gaming Inc. has secured market access to Illinois rolling out its mobile betting product in partnership with Caesars Entertainment Inc.’s property, Harrah’s Joliet Hotel & Casino resort. Over the next ten years, the companies will work together on strengthening their positions in the Illinois sports betting market. 

TheScore is awaiting relevant license approvals from the Illinois Gaming Board, the official press release stated. With the licenses almost in the books, Score Media and Gaming will be expecting the launch of its dedicated mobile sportsbook product in the second half of the calendar year.

TheScore Bet sportsbook will bring consumers a top-of-the-range betting experience, argued theScore CEO and chairman John Levy“Gaining market access to Illinois is a significant development that will bring our award-winning mobile sportsbook to one of the most populous states,” Levy added in an official statement.

Levy paid praise to Caesars Entertainment and welcomed the opportunity for theScore to be expanding into yet another market with the help of one of the best companies in the vertical. 

The deal dictates that Caesars will be entitled to a percentage of all revenue generated by theScore Bet’s mobile offer, with a guaranteed minimum amount on an annual basis. TheScore will also reimburse Caesars for specific costs associated with the licensing procedure and licensing fee. 

Revisit the Partnership in 10 Years 

Caesars and theScore have the option to renew the deal for another ten years at the expiration date should both parties be happy with the outcome. So far, TheScore Bet has launched in four key states, including Colorado, Indiana, Iowa, and New Jersey

TheScore is offering a holistic approach to the mobile sports betting experience with a multi-state wallet and the ability to carry over your bankroll to other points of play. This partnership with Caesars is just another step in the company’s dedicated ambition to grow its reach even further. 

TheScore is similarly eyeing further expansion opportunities in Canada, where a new bill is close to legalizing single-event sports betting. 

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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