April 15, 2024 3 min read


Strive Gaming Onboards Ian Smith as Chief Technology Officer

The new addition to the company’s management team brings a wealth of experience and should bolster its commitment to delivering a stellar customer experience

Strive Gaming, a leading gaming platform provider for North America, has announced the appointment of Ian Smith as its new chief technology officer (CTO). With an illustrious career spanning over two decades in the gaming industry, Smith is the perfect addition to Strive’s management team, enhancing the quality of its offerings and bringing a fresh new perspective.

Strive Relies on Smith’s History of Success

Smith’s impressive career includes significant leadership roles at renowned companies such as William Hill, Rank Group, Flutter Entertainment, and Game Play Network. He has played instrumental roles in these businesses’ technical development and growth, demonstrating his ability to drive innovation and scalability within complex environments. Smith boasts a proven track record, bolstering performance via innovative strategy and execution.

The new Strive CTO announced his appointment in a LinkedIn post, thanking his colleagues at Game Play Network for their drive and dedication. He remarked on their shared achievements, taking pride in contributing to an innovative, industry-shaping product. Despite his nostalgia, Smith announced he was ready to embark on the next stage of his professional journey and achieve new heights.

The time has come for a leap of faith into the next chapter. While I am excited for new challenges, announcing my departure from Game Play Network and b spot is still bittersweet.

Ian Smith, Strive Gaming chief technology officer

Smith’s experience driving innovation and scalability within complex environments is invaluable to tribal and commercial casinos seeking to bridge the gap between land-based and digital experiences. Such expertise should be invaluable for Strive as the gaming platform aims to attract new partnerships and bolster its footprint across the United States.

The Company Aims to Bolster Its North American Footprint

With extensive experience across Class III and Class II gaming and a deep understanding of US regulatory and technical complexities, Smith brings a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, the new CTO is committed to excelling in his new position by driving innovation and excellence within the organization.

Smith’s appointment underscores Strive Gaming’s commitment to fostering growth and delivering cutting-edge solutions to its clients. Company CEO Max Meltzer noted that Smith had the perfect blend of experience and humility to lead the company’s technical initiatives, highlighting the new CTO’s impressive skills and history of success.

Ian has rare characteristics; exceptional hands-on skill, experience, and yet a sense of calm, humility, and above all, a desire to help talent around him flourish.

Max Meltzer, Strive Gaming CEO

Onboarding such industry-leading talent coincides with Strive Gaming’s renewed focus on US expansion. The company recently announced a successful investment round, hoping to strengthen its position in North America, particularly in emerging tribal markets. Smith can utilize Strive’s robust regional presence to repeat some of his previous successes, fostering enduring growth.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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