March 6, 2024 3 min read


Strive Gaming Secures Investment for US Expansion

The extra funding will be instrumental in bolstering Strive’s PAM offerings and allowing the company to expand its regional presence via new strategic partnerships

Strive Gaming, a leading Player Account Management (PAM) platform in the US betting and gaming industry, has announced a successful investment round led by prominent content, platform, and service provider OpenBet. The collaboration aims to strengthen both companies’ positions in North America, particularly in emerging tribal markets, capitalizing on gambling’s increasing popularity.

OpenBet Welcomed the Chance to Enhance Its Offerings

The investment signifies an extension of the existing partnership between Strive Gaming and OpenBet, leveraging the combined platforms to provide an end-to-end solution incorporating player protection and regulatory compliance features from Neccton, an acquisition by OpenBet in 2023. The platform provider aims to deliver a fully integrated and turnkey offering for operators in retail and digital spaces.

OpenBet already holds a robust US presence and plans to leverage the synergies with Strive to remain ahead of rising competition. Company CEO Jordan Levin was excited regarding the expanded partnership, noting that the combined offering would provide a future-proof PAM offering for the US market, helping fuel responsible betting experiences.

This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.

Jordan Levin, OpenBet CEO

The enhanced collaboration with Strive marks another vital milestone in OpenBet’s mission to bolster its offerings. February saw parent company Endeavor integrate sports betting and data businesses IMG Arena under the OpenBet banner. The new OpenBet will be an end-to-end sports data, tech, and content ecosystem for operators and rightsholders, creating a unique proposition.

Strive Gaming Retains Its Commitment to Excellence

The investment round also included participation from Knutsson Holdings AB, Astralis Capital Management LP, and Betsson AB, among others. These companies expressed confidence in the platform provider’s growth potential as it has rapidly become one of the leading US PAM providers. Strive powers prominent brands like Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond, and Betsafe, receiving substantial praise.

Strive Gaming’s offering aims to meet the unique requirements of US operators, offering a swift market entry in the complex regulatory landscape with a competitive set of features and functionalities. CEO Max Meltzer noted that the company was perfectly positioned to become a US online betting industry leader, welcoming OpenBet’s investment.

Together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.

Max Meltzer, Strive Gaming CEO

Meltzer noted that the investment would allow the company to pursue its growth plans while retaining its independence. Strive Gaming’s 2023 successes create a stable foundation for future expansion, and the extra capital will enable the provider to maintain its momentum and excel regardless of industry pressures or regulatory uncertainties.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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