April 15, 2024 3 min read


Square in the Air Bolsters Strategic Vision with Key New Hire

Mark Armitage’s expertise will be instrumental in enhancing the quality of the company’s products, providing clients with industry-leading marketing solutions

Square in the Air, a leading marketing and PR supplier in the iGaming industry, has appointed Mark Armitage as the director of its newly created performance marketing division. Armitage brings over 16 years of industry experience to his new role, having held prominent positions at companies such as Kindred Group and William Hill.

Quality Marketing Is in High Demand

Armitage’s extensive career journey includes roles at high-profile operators like Rank, Paddy Power, Kindred Group, and William Hill, where he served in various capacities in affiliate marketing, performance marketing, and digital media. Over a decade and a half of relevant experience in diverse industries has given him a unique perspective, perfectly aligning with Square in the Air’s current goals.

Armitage began consulting for Square in the Air in May last year before officially joining the team full-time in March. Excited to embark on the next stage of his professional journey, Armitage noted that his history with the company had allowed him to observe the quality and professionalism of its services, motivating his decision to join the Square in the Air team.

I’m delighted to… leverage my experience in the affiliates and performance marketing space as we expand our already wide-ranging offering to clients across the industry.

Mark Armitage, Square in the Air performance marketing director

Armitage’s new role will leverage all of his extensive experience as he oversees the development of Square in the Air’s performance marketing division. He will focus on supporting clients in achieving their marketing goals through affiliate management, biddable media, and mobile acquisition, leveraging innovative technologies to deliver outstanding results.

The Company Relies on Top Talent

Establishing the performance marketing division marks a significant milestone in Square in the Air’s drive to bolster its market presence by fostering new strategic partnerships. Armitage’s history with leading operators has given him a profound understanding of emerging industry trends, which should enable Square in the Air to enhance its offerings and secure new strategic collaborations.

Bill Esdaile, Square in the Air marketing director, emphasized the significance of Armitage’s appointment and the establishment of the performance marketing division. Esdaile also announced the addition of Hassan Mohammed as a senior account manager and John Totten as an account manager to further strengthen the team and elevate the company’s offerings.

Through the introduction of top talent and new service offerings that are driving and serving industry demand, we are ensuring that the agency continues to grow at pace.

Bill Esdaile, Square in the Air marketing director

Armitage’s appointment underscores Square in the Air’s commitment to providing innovative and effective marketing solutions to its clients in the iGaming industry, further solidifying its position as a leader in the field. While the company faces harsh competition, the increased adoption of gambling across the USA should give it the perfect opportunity to leverage its new talent and achieve lasting success.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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