September 2, 2021 3 min read


Spotlight Grows North American Footprint, Acquires Alarm Sports Network

Spotlight Sports Group announced the acquisition of FA Media LLC (Alarm Sports Network) on Wednesday this week. By acquiring ASN, Spotlight aims to increase its North American footprint and create all-encompassing sports betting and fantasy sports offering.

Spotlight Announces Alarm Sports Network Acquisition

World-leading technology, content and media company Spotlight Sports Group announced on Wednesday the acquisition of FA Media LLC (Alarm Sports Network). Alarm Sports Network is a company that develops engaging content for proprietary platforms such as Fantasy Alarm, Wager Alarm and DFS Alarm. Additionally, the company provides technology solutions and free-to-play content for sports content providers and blue-chip media.

By adding these services, Spotlight Sports Group said that it creates “an all-encompassing sports betting and fantasy sports offering.” Within the sports betting realm, the company is well known for its direct-to-consumer platforms such as Racing Post in the UK and Ireland. Additionally Spotlight is recognized for Pickwise which is a leading sports betting content provider in North America.

Under the latest agreement, Spotlight will integrate the ASN team which will grow its workforce to more than 500 people. Ed Bunnell, FOX Sports and EA Sports executive as well as Rick Wolf, former NBC executive will remain a part of Spotlight. The deal will also retain the expertise of ASN co-founders Dan and Al Williams. The acquisition will see ASN brands DFS Alarm, Fantasy Rundown, Fantasy Alarm, Wager Alarm join Pickwise. This will result in the creation of a direct-to-consumer brand roster that will be available for fantasy players and sports bettors in North America.

Spotlight Sports Group Continues to Grow

Commenting on the topic, ASN’s co-founder, Dan Williams, said that the company is excited to become a part of Spotlight Sports Group. He acknowledged that collaborating with Spotlight will help drive innovation and solve challenges for the company’s partners within the continuously evolving sports media space.

ANS’s president, Rick Wolf, said that the deal results in the creation of a powerhouse sports betting and fantasy sports business. He outlined that with the help of unique technology, authoritative brands as well as expert content, the company will continue to expand relationships with its “partners to help them grow and monetize their audiences.

This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content.

Alan Byrne, CEO, Spotlight Sports Group

Spotlight’s CEO, Alan Byrne, said that with this acquisition, the company’s growth across the North American market is immediately accelerated. He complemented ASN’s experienced management team and said that Spotlight is delighted to join forces with the company. Byrne did not miss saying that ASN’s partnerships with Yahoo, FTN Network and other companies will help broaden Spotlight’s B2B footprint.


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