Sling TV together with DraftKings launched a new exclusive sports betting information channel.
A New Sports Betting Information Channel
The leading live TV streaming service, Sling TV, announced on Thursday that it launched a new exclusive sports betting information channel together with DraftKings. In collaboration with the sportsbook operator, Sling TV will also launch DraftKings Baseball and DraftKings Hockey channels soon.
Furthermore, subscribers of SLING TV and SLING free can now access the DraftKings Basketball channel for real-time game scores and betting odds. DraftKings’ expansion to SLING TV comes after the company inked a strategic agreement with Dish TV, allowing the daily fantasy and sports betting app integration into the services of the TV provider.
“This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to SLING TV customers.”Michael Schwimmer, president, SLING TV
Michael Schwimmer, president of SLING TV, shared his excitement by saying that the new channel is only the starting point as the company plans to bring DraftKings sports betting experience for its customers. Furthermore, he stressed that SLING TV will continue expanding its offerings to ensure that sports fans have access to an ultimate entertainment experience.
DraftKings Is Thrilled to Expand to Sling TV
The president of product and technology and co-founder of DraftKings, Paul Liberman, said that the company continuously seeks innovative channels such as SLING TV, through which it can reach sports fans. Furthermore, he acknowledged that DraftKings is thrilled to expand this relationship which will grant SLING TV customers a brand new viewership experience via the “first-of-its-kind streaming service.“
“DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as SLING TV.”Paul Liberman, president of product and technology and co-founder, DraftKings
Earlier this week, DraftKings appointed Gisele Bündchen as a special advisor to the company’s CEO and Board of Directors. Before that, the company entered into a multi-year partnership with the Professional Fighters League (PFL). Under the partnership, the company became an Official Sportsbook and Daily Fantasy Partner of the league.