Through a new multi-year partnership, PointsBet became an Official Sports Betting Partner of the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes. The global sportsbook operator will benefit from exclusive sponsorship as well as brand visibility for the period of the partnership.
PointsBet Inks Partnership with the TPC Colorado Championship
Colorado-headquartered global sportsbook operator, PointsBet, inked a multi-year exclusive partnership with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes. As a result of the partnership, the company was named an Official Sports Betting Partner of the tournament. By becoming an Official Sports Betting Partner, PointsBet gains exclusive sponsorship for the multi-year period of the partnership. Additionally, the sponsorship includes retail and online sports betting, as well as daily fantasy and online casino gaming options.
Furthermore, PointsBet will benefit from brand visibility in-person and via digital channels. Sports fans would also be able to visit the “PointsBet Lounge” on-site, which will offer foods, beverages, seats, as well as power outlets, and high-speed Wi-Fi. The annual tournament will take place at TPC Colorado from July 5 through July 11, 2021. Last but not least, PointsBet will launch a “Stay Sharp Golf Challenge“, which will feature interactive activities from Tuesday to Sunday of the tournament week.
The TPC Is Excited to Partner with a Renowned Brand as PointsBet
Drew Blass, tournament director of the TPC Colorado Championship said that the TPC is excited to partner with PointsBet. Furthermore, he deemed the company a “renowned global brand” with an exciting vision for growing fan engagement and providing innovative sports wagering products. In conclusion, Blass said that by inking the partnership, the TPC gains the opportunity to even further impact the local community, which has always been a key priority for the tournament.
“We are excited to partner with PointsBet.”Drew Blass, tournament director, TPC Colorado Championship
Designed by Arthur Schaupeter Golf Course Architects, the TPC Colorado’s championship golf course features a par-72 layout. The course offers a variety of hole lengths, as well as high ridges which offer beautiful views of Longs Peak and the entire Front Range.
PointsBet Is Thrilled to Join Forces with TPC Colorado Championship Team
In a statement, Johnny Aitken, CEO of PointsBet USA, said that as the only major sports betting operator headquartered in Colorado, the company is proud to be able to invest in the local community. Furthermore, he said that PointsBet is thrilled to join forces with the TPC Colorado Championship team.
Aitken acknowledged that the TPC Colorado Championship team has a significant positive impact on the state. Last but not least, PointsBet’s CEO said that the company is looking forward to “innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come”.
Similar to previous years, local charities will benefit from the TPC Colorado Championship at Heron Lakes. With that in mind, during the events in 2019 and 2020, more than $50,000 funds were raised for local charities.