February 20, 2023 3 min read


PartnerMatrix Names Vahe Khalatyan Chief Executive Officer

Award-wining affiliate software provider for the iGaming industry and EveryMatrix subsidiary, PartnerMatrix, announced a C-Suite appointment

On Monday, the company revealed it selected Vahe Khalatyan as its new CEO. Khalatyan previously served as a chief technical officer with PartnerMatrix. Overall, he was a part of the company for nearly a decade and EveryMatrix identified him as “a key asset and leader.”

Leveraging his strategic knowledge, Khalatyan will navigate PartnerMatrix on its way to growth. Moreover, in the position of CEO, he will oversee different processes and strategies, helping the company to solidify its position as an iGaming affiliate marketing leader.

Currently, PartnerMatrix provides a variety of tools and solutions that help online and offline businesses implement successful marketing strategies. Partners of the company benefit from an increase in sales and traffic, as well as brand exposure. According to PartnerMatrix, its sportsbook and casino partners can benefit from a customizable affiliate software platform that is specially designed for the vertical.

During the EGR B2B Awards in 2022, PartnerMatrix secured the Best Affiliate Software recognition. Now, with Khalatyan as CEO, the company plans to continue its expansion into the iGaming vertical delivering its services and solutions to a growing number of operators in the sector.

The New CEO to Help the Company Continue to Grow

Ebbe Groes, EveryMatrix’s CEO, shared his excitement about the latest appointment. He explained that Khalatyan brings a wealth of knowledge, as well as innovative ideas. Moreover, according to Groes, the appointment marks a milestone moment for PartnerMatrix. Finally, he said: “This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”

Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.

Ebbe Groes, CEO of EveryMatrix

The appointment brought positive emotions for Khalatyan as well, who said he is excited to become ParterMatrix’s leader and spearhead the company’s growth. Additionally, he explained that he was a part of PartnerMatrix since its inception which enabled him to accumulate unique knowledge and understanding of its market operations. Last but not least, Khalatyan said that growing further its position within the iGaming affiliate market and delivering new tools and security solutions for its partners will be among the key priorities for PartnerMatrix this year.

Earlier this month, EveryMatrix inked a content deal with Holland Casino Online. Under the new multi-year content deal, the company agreed to provide the operator access to content from two of its leading in-house studios.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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