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Jerome García June 20, 2023 3 min read
NeoGames Agrees to Supercharge PlayLive! Online Casino
The brand in Pennsylvania will benefit from solutions that are proven to boost customer engagement, retention and player value
The leading provider of solutions and content for the online gambling industry, powering iGaming and iLottery operators, NeoGames, confirmed that its subsidiary, Aspire Global Limited, will power the operations of The Cordish Companies’ PlayLive! Online Casino in Pennsylvania. Details regarding the new collaboration emerged Tuesday and see Aspire deliver its leading technology and solutions, supercharging the Play Live! Online Casino brand.
Per the terms of the new deal, NeoGames agreed to supply its leading player account management (PAM) system, as well as CRM, Data Analytics and Aggregation products. Under the terms of the new collaboration, Play Live! Online Casino will transition to those solutions at some point next year. Thanks to the new deal, the brand will benefit from NeoGames’ leading solutions that have already proven their effectiveness and scalability by going live in more than 20 US states.
In addition to the aforementioned solutions, the deal would also bring Aspire Global’s leading CRM system called AspireEngage. The solution is expected to propel the customer experience and boost engagement via personalized messaging and other unique traits. Further strengthening Play Live!’s operations, the collaboration will see the brand benefit from Pariplay’s Fusion aggregation platform, offering engaging content from leading iGaming developers in combination with tools that are proven to enhance customer retention and long-term value.
The Recent Deal Brings Excitement
Steven Nathan, Cordish Gaming Group’s SVP of interactive gaming, spoke about the latest collaboration, explaining that it reaffirms the goal for the PlayLive! brand to offer supreme experiences for customers in Pennsylvania. He said: “With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”
“We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.“Rob Norton, president at Cordish Gaming Group
Rob Norton, Cordish Gaming Group’s president, was similarly delighted about the new collaboration. He spoke about the company’s commitment to offering exciting experiences, regardless if online or offline. Norton pointed out that Cordish Gaming is delighted to enhance its Pennsylvania-facing operations with NeoGames’ solutions.
“Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers.“Quincy Raven, EVP iGaming and sports at NeoGames
Quincy Raven, NeoGames’ EVP iGaming and sports, spoke about the benefits that Aspire’s solutions will bring for the PlayLive! brand. According to him, boosting fan engagement and increasing customer value are strategic priorities for the solutions and content offered by NeoGames. Finally, Raven predicted that the collaboration will help elevate the excitement for PlayLive! customers and deliver thrilling new experiences.