Fubo Sportsbook is scrambling to secure market share and recognition as the Fubo Gaming-owned platform has established a fresh partnership with NASCAR, becoming the motorsports organization’s Authorized Gaming Operator.
Fubo Sportsbook Consolidates Presence with Sports Bodies
As a result, Fubo Sportsbook and NASCAR will collaborate on a range of products and initiatives that will allow NASCAR fans to feel more involved and have quick and convenient access to wagering options.
Fubo is offering advanced data in real-time, making it easy to combine with the Fubo Sportsbook, which will look to capitalize on interest in NASCAR – and other sports – by extending engagement to its betting platform.
While Fubo Sportsbook is not yet live, subject to regulatory approvals, the sportsbook itself has been making decisive strides forward, adding the New York Jets and Cleveland Cavaliers to its list of partners. Commenting on this deal, Fubo Gaming COO Sam Rattner had this to add:
“We’re eager to partner with NASCAR, a league with a rich history and passionate followers. As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”Fubo Gaming COO Sam Rattner
To solidify Fubo Sportsbook’s partnership as an Authorized Gaming Operator for the motorsports organization, the pair will employ a multi-pronged approach. That will include at-track advertising, assets, and branding as well as digital channel activations, marketing campaigns featuring joint assets, social media, and more.
Creating New Opportunities for Fans to Engage with Sports
NASCAR managing director of sports betting Joseph Solosky was equally pleased with the developments, arguing that the addition of Fubo Sportsbook would allow sports fans to enjoy a superb betting experience and boost the overall fan engagement and satisfaction for die-hard and casual fans in equal measures.
Solosky spoke about Fubo’s innovative approach to sports betting, which is to use a variety of tools to elicit a stronger response from customer bases and make them more involved by deploying on-screen betting games and raffles.
Fubo started as a streaming service dedicated to sports but has expanded its offer to feature sports betting and real-time sports data options. As a result, Fubo has been able to see a significant uptick in consumer registrations in Q2 2021, with financial results showing resilience and sustained growth.