Rush Street Interactive (RSI) is setting the scene for its entry into the Canadian market with the company launching its local social project, Casino4Fun. As the name suggests, RSI is going to introduce recreational gaming activities that would require no real money to access and play.
Building a Fun Social Experience for All
Launching in Ontario, the sportsbook and casino will be both accessible to players who want to try iGaming or interactive wagering from a range of devices that support a number of popular operating systems. The gambling age has been set at 19 which is in line with the province’s regulatory expectations.
Commenting on this partnership, RSI CEO Richard Schwartz explained that Canada represents an important pivot for RSI in the region, and added:
“Casino4Fun offers our community of players the same high level of entertainment and customer service of RSI’s real-money gaming platform, delivered in a casual and free-to-play setting”RSI CEO Richard Schwartz
Schwartz explained that this first foray into Ontario is designed to create trust and bring joy to players who are keen on exploring more interactive gambling options.
Deploying Social Experiences to Develop Market Footprint
This is not the first time when RSI has chosen to go slowly in new markets, having successfully leveraged its Casino4Fun platform in other regions before. RSI used the social gaming platform in both Latin America and the United States.
As a result of the latest launch, Ontario residents will have the opportunity to experience remote single-event sports betting, covering selections from international markets and from over 30 possible sports. The casino has 350 games and will extend loyalty and bonus perks to users.
The casino is a precursor to a full-market entry which will come only after RSI has built up its brand and collected user data in the company. RSI is expected to follow up with a full-scale launch of its BetRivers.com gaming and interactive gambling platform sooner or later.