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Julie Moraine August 5, 2021 3 min read
DraftKings and Genius Sports Sign New Supplier Agreement
Leading sports betting and gaming operator DraftKings signed a new supplier agreement with sports betting data and content provider Genius Sports to take advantage of its full range of official data and fan engagement solutions, including the complete suite of products related to the NFL.
Immersive Customer Experience
The agreement signifying the importance of official sports data in the sports ecosystem will allow DraftKings to provide millions of fans with an immersive and personalized live experience powered by Genius Sports’ proprietary technology, official data and live video streams from thousands of events every year, among which the NFL.
Our customers are at the forefront of all we do and we are always working to better their experience and our products. The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come.”Ezra Kucharz, Chief Business Officer, DraftKings
Genius Sports’ dynamic content and player acquisition and retention tools will further boost DraftKings’ fan engagement and customer acquisition level.
We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”Ezra Kucharz, Chief Business Officer, DraftKings
Full Suite of NFL Data Products
The NFL takes center stage of the deal after both DraftKings and Genius Sports have partnerships with the league; DraftKings being selected as one of the league’s tri-exclusive official sports betting partners, and Genius Sports being NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) and official data feed.
Being selected by DraftKings, one of the most prolific sportsbook brands in the U.S., is another historic achievement for Genius Sports.”Mark Locke, CEO, Genius Sports
The agreement is set to make DraftKings one of the first betting operators to offer the full range of Genius Sports’ NFL products, including NGS data, influencing pre- and in-game engagement, customer acquisition and retention.
This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL.”Mark Locke, CEO, Genius Sports
Besides the NFL, the deal will expand DraftKings’ reach to authorized and official data from some of the top leagues globally, including the English Premier League, LigaMX and NASCAR, while Genius Sports’ live streams from soccer matches in Argentine and Colombia, as well as the American Hockey League, will expand on betting propositions for customers at DraftKings.
Also as part of the deal, DraftKings will be able to deploy BetBuilder, Genius Sports and Sportcast’s fully automated single-game parlay solution in matches from the US major leagues as well as soccer competitions.