October 4, 2023 2 min read


Chalkline Selects Victor Rocha for Strategic Advisor Role

As strategic advisor, Rocha brings a wide range of skills and experience that are expected to play an important role in the company's future growth

The leading business-to-business customer retention and acquisition platform provider for free play sports games in North America, Chalkline, announced a senior-level appointment Tuesday. The company introduced its new strategic advisor, Victor Rocha. Becoming an advisor for Chalkline, he brings extensive experience within the gaming sector.

Currently, Rocha holds a leadership role with the consulting firm for expert advisory services and insights to the gaming sector with a focus on Indian Affairs, Victor Strategies. In addition, he is also the conference chairman for the Indian Gaming Association (IGA), a non-profit organization of sovereign tribal nations.

As an advisor with Chalkline, Rocha brings a wide range of experience. His strategic guidance and expert advice are expected to play an important role in the future expansion of the company and help it continue its growth in North America and beyond.

Undoubtedly, Rocha brings relevant and extensive knowledge to his new role, and he was already recognized for his work in the gaming sector previously. Back in 2012, he won the Casino Marketing Lifetime Achievement Award. Additionally, Rocha also holds the AGA’s Lifetime Achievement for Gaming Marketing and was recognized by the Global Gaming Business Magazine’s “40 Under 40,” among other prestigious achievements.

The Company’s CEO Welcomes Rocha to the Team

Sharing his excitement, Rocha revealed that it is thrilling to join Chalkline amid an important transformational period for the sector. He praised the team of experts at the company and their “platform’s ability to deliver personalized games and unique live and retail fan experiences.” In conclusion, Rocha said: “Driving value for tribal enterprises and empowering casino marketing departments to further engage sports fans on mobile makes perfect sense to me.”

Joining the team at Chalkline during this transformational phase in industry is a perfect fit.

Victor Rocha, advisor to Chalkline

Daniel Kustelski, the CEO and co-founder of Chalkline was similarly thrilled regarding the new appointment. He acknowledged Rocha’s wide range of experience within the gaming sector. Additionally, he predicted that Rocha will help shape the future of the company. Finally, Kustelski said that Chalkline is delighted to expand its team with the addition of Rocha who will provide strategic guidance and advice for the company’s player intelligence and marketing platform.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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