October 7, 2022 3 min read


Chalkline Sports and Strive Gaming Ink Free Play Games Deal

The leading player account management platform provider for the gaming industry, Strive Gaming, announced a new partnership with the North American customer acquisition and retention sports game provider, Chalkline Sports.

Strive Gaming Teams up with Chalkline Sports

The recent partnership marks Strive Gaming’s entry into free play games, products that play a key role in player acquisition to sports betting. Besides helping onboard players to sports betting products, free play games offer unique educational options which can be leveraged by the customers online. Strive Gaming explained that the new partnership will allow “customers to easily deploy a turnkey free-to-play acquisition and retention.”

Strive Gaming is one of the leading B2B platform businesses in the US and Canada with knowledgeable executives, an experienced team and great technology.

Daniel Kustelski, CEO at Chalkline Sports

Daniel Kustelski, Chalkline Sports’ CEO, acknowledged that Strive Gaming is among the leading business-to-business platform available in Canada and the US. At the same time, he pointed out that the company has innovative technology as well as a strong management-level team with significant industry experience. Kustelski pointed out that Chalkline Sports’ vision is in line with Strive Gaming’s vision. In conclusion, he predicted that the new collaboration will help deliver value for the continuously growing market in North America.

Their vision aligns very well with our own, and we believe this collaboration will deliver a ton of value in North America’s rapidly growing market,

added Kustelski

The Deal Will Bring Benefits to the Duo

Max Meltzer, Strive Gaming’s CEO, added that customer acquisition and retention are among the biggest challenges for companies operating in the North American market. According to him, the recent deal with Chalkline Sports seeks to overcome that challenge. In conclusion, Meltzer said: “Chalkline’s localized and personalized live-odds freeplay sports prediction games engage fans around every sport, and focus on localization and personalization, which are two of the strongest features of the Strive Gaming platform.”

We know from our executive team’s experience: customer acquisition and retention are the biggest challenges for operators in the North American market, and this partnership addresses this opportunity head-on.

Max Meltzer, CEO at Strive Gaming

Only recently, Strive Gaming announced a senior leadership hire. Last month, the company revealed that it hired Jamie Shea, the former VP of marketing at DraftKings. Shea was named as the company’s new chief marketing officer. As a seasoned veteran, Shea has held multiple leadership roles within the industry. During her professional career she was also a part of leading sportsbooks in Nevada including the Venetian, Hard Rock, and Station Casinos, to name a few.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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