Catena Media and SportsDataIO signed a new 10-year partnership agreement. Under the most recent deal, SportsDataIO will power Catena’s high-quality lead-generation applications.
Catena Media Strikes a Decade-long Agreement with SportsDataIO
World leader in delivering high-quality leads for casino, sports and financial services, Catena Media announced a partnership extension with the leading provider of sports, odds and fantasy data, SportsDataIO. Under the 10-year agreement, Catena will use SportsDataIO’s data to power its top-of-the-line applications.
The most recent collaboration between Catena and SportsDataIO builds on a previous agreement that the companies inked in 2019. Besides regionally focused websites, Catena operates many popular sites such as Playpicks.com, TheLines.com and Lineups.com.
In fact, the company acquired Lineups.com earlier this year in a $39.6 million deal. The acquisition complemented Catena’s continuous expansion and growth in the US market. Upon releasing its 1Q2021 results, the company indicated operating revenue of $49.8 million. This undoubtedly means that the US growth boosted Catena’s revenue, marking record earnings in 2021.
SportsDataIO Is Thrilled to Be Working With Catena
SportsDataIO’s VP and co-founder, Dustin Sullivan, said that the company is thrilled to be working with an industry leader such as Catena Media. Additionally, he acknowledged that as an industry leader in providing data across industries, SportsDataIO’s mission aligns perfectly with Catena’s “ability to innovate and provide high-quality lead generation tools in the iGaming space.“
“We’re thrilled to be working with a globally recognized brand like Catena Media.”Dustin Sullivan, VP and co-founder, SportsDataIO
Sullivan added that the company’s feeds have been designed to power applications within the media and technology sectors as well as the iGaming space. He also pointed out that the new partnership will bring technological advances that will further help current and future SportsDataIO clients.
Catena Is Focused on Growth
Ryan Harper, VP of North America at Catena Media, said that the company has seen the need to engage with a data provider as a part of the acquisition of Lineups.com. In addition, he said that the data provider needed to support all Catena brands within the continuously expanding US market.
“As part of our acquisition of Lineups.com we recognized the need to utilize a data provider with the scale and capabilities to support our efforts across all brands in the rapidly expanding US market.“Ryan Harper, VP of North America, Catena Media
Harper added that, following the initial agreement with SportsDataIO, Catena quickly found out that the company is “best suited” to facilitate continuous growth. According to him, SportsDataIO’s APIs have proved to be easy to use, which further proved that the company is the best data provider needed for the growing needs within the US market expansion.