- Legal States
Melanie Porter July 29, 2022 2 min read
Tipico Upgrades Player Props Offer for US Sports Market With Sports IQ
In June, leading sports apparel company Fanatics announced it might acquire Tipico Group, Germany’s undisputable sports betting leader. The latter has recently announced its decision to give its player props a boost in relation to the sports betting market in the US. This will be possible through a fresh partnership with Sports IQ, a company that builds proprietary odds for the sports betting market using machine learning.
Sports IQ to Provide Pre-Match & In-Play Player Props
According to the new deal, Sports IQ will offer pre-match and in-play player props connected to the National Basketball Association, National Football League, National Hockey League, and Major League Baseball. The player prop modules will be plugged into the sportsbook’s proprietary platform. The main result will be a boost in the depth of the company’s sports markets. Tipico’s vice-president of sportsbook Andre Zammit spoke about the “depth and quality of the Sports IQ product”. Zammit mentioned how the new props will aid the company offer “incredible service” to its customers in the US, adding they were excited to get to work together with “a partner which clearly matches our desire for quality”.
Tipico Group had an extremely lucrative 2021, mastering a variety of challenges with the help of sustainable decisions. The company managed to defend its “undisputed leader in sports betting in Germany”, thanks to a market share that surpasses the 50% mark. Tipico currently rules the streets with over 1,300 shops spread across Germany and Austria. In spite of the ongoing COVID restrictions in 2021, its shops continued to provide enhanced experiences through its top products and a massive team of close to 890 members from 52 countries spread across five continents.
Tipico Considers the New Agreement “Essential”
The company recently launched in Colorado and New Jersey, which makes the new player props deal an essential one for its growth. Sports IQ will keep benefitting from the commercial momentum created by its player props in the US solution, which has already been used by Betway and Betclic in the same markets. Sports IQ’s chief executive officer Omer Dor called Tipico “one of the most recognized names in the European market” and also a company that “clearly has big plans for growth” on the North American continent. Last November, Tipico launched its official casino website in New Jersey.