September 7, 2022 3 min read


SIS Boosts UK, European Growth, Hires Bartlomiej Michalek

The leading multi-channel supplier of betting services, Sports Information Services (SIS), announced a new leadership appointment.

Bartlomiej Michalek Joins Sis as Commercial Manager

The company unveiled Wednesday it hired the services of industry veteran Bartlomiej Michalek. Joining the company Michalek will serve as its commercial manager for the UK and Europe. This marks a strategic move for SIS as the company is planning to boost its international growth. What’s more, the recent appointment follows the recent launch of SIS’ Counter-Strike competitive gaming product. According to the company, the product will be well received by bettors in key around Europe, where Michalek will be in charge.

Starting a new role at any company can be a challenge, but my industry background means that in joining such a well-established supplier at the head of its field, I’m confident that I’m going to have all the tools at my disposal to achieve this.

Bartlomiej Michalek, Commercial Manager – UK and Europe at Sports Information Services

Michalek shared his excitement in a statement by saying that starting a new role at any company can be a challenge. However, he pointed out that he has a significant industry background. According to Michalek, combining his experience with the team of experts at SIS will ultimately bring benefits to the company. He acknowledged that SIS has a comprehensive product offering that includes competitive gaming, as well as live racing. Michalek predicted further growth and success for the company and in conclusion said: “I’m eager to get started and increase the number of significant clients in the SIS portfolio. Eastern Europe, here I come!”

Michalek Has Industry Experience and Solid Professional Background

Helen Ridley, the company’s head of sales for the UK and Europe, outlined that Michalek joins SIS at the perfect moment. She said only recently, SIS launched its CS:GO competitive gaming product. According to her, Michalek will help expand the reach of the company’s 24/7 betting content. At the same time, Ridley predicted that the company’s Counter-Strike competitive gambling product will be highly popular among bettors in Europe and the UK.

Making our market-leading, 24/7 solutions available to an ever-growing customer base requires safe, experienced hands and I have no doubt that Bart is the right person to achieve this.

Helen Ridley, head of sales for UK and Europe at SIS

Before joining SIS, Michalek was a part of leading operators such as Betcris, LV Bet, and Enteractive. While holding key positions he was able to gain industry experience that will ultimately help him as a part of SIS.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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