February 10, 2022 3 min read


Simplebet Introduces Micro-Betting Products for Betway

Simplebet announced on Wednesday that its products are now live on Super Group’s Betway brand in five US states.

Betway Users in 5 US States to Enjoy Simplebet’s Micro-Betting Products

The leading B2B provider of sports betting technology, Simplebet, announced that its fully automated real-money micro-betting products are now live on Betway, the global gaming and betting brand. As a result, users in Colorado, Iowa, Indiana, Pennsylvania, and New Jersey can now enjoy new in-game offerings and betting opportunities.

Simplebet’s innovative micro-betting products support real-money and free-to-play betting options for the NFL, MLB, and NBA. Moreover, the company recently added college football, expanding further its wagering capabilities. During the H2 2021 and the beginning of 2022, the company’s proprietary micro-betting products enabled users to place bets on millions of individual moments within thousands of NFL, MLB, NBA, and college football games.

What is more, by offering its innovative automated operations platform to media companies and sports betting operators, Simplebet enables them to create real-time engaging experiences. Besides creating unique engaging experiences, the company’s products help increase fan engagement.

The Collaboration Brings Excitement to Betway, Simplebet

Super Group’s Betway is an online brand that launched in 2006. Currently, Betway has deals with NBA teams such as Chicago Bulls, Los Angeles Clippers, Golden State Warriors and Dallas Mavericks, to name a few. Overall, the company has inked eight NBA partnerships last year. Moreover, last year, Betway inked deals with NHL’s New Jersey Devils, New York Islanders and Philadelphia Flyers.

As we continue to grow the Betway brand in the US, the addition of Simplebet’s fully automated products will enhance the experience for our customers.

Anthony Werkman, CEO at Betway

Commenting on the recent partnership, Betway’s CEO, Anthony Werkman, outlined that the brand continues to grow in the US. Additionally, he explained that thanks to the new partnership, the company’s customers will enjoy enhanced experiences. In conclusion, Werkman said that the news comes at the perfect time, considering the start of the Super Bowl LVI this week.

We’re excited to now have our real-money micro-betting products live with Betway ahead of the biggest day on the American sports calendar in the Super Bowl.

Chris Bevilacqua, co-founder and CEO at Simplebet

Simplebet’s co-founder and CEO, Chris Bevilacqua, added that the company is excited to offer its real-money micro-betting products for Betway. He outlined that the deal comes just in time for the biggest sports calendar event in the US, the Super Bowl. In conclusion, Bevilacqua said that the company has seen “tremendous user engagement with our ground-breaking offerings and believe in-play wagering will become integral to the future of the sports betting ecosystem.”


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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