Kindred Group’s sportsbook brand announced on Thursday that it is now an Official Sportsbook Partner of the Pittsburgh Steelers in Pennsylvania. Under the deal, Kindred and the Steelers will boost fan engagement and collaborate via digital and social media channels.
Unibet Becomes Official Sports Partner for the Pittsburgh Steelers
Ahead of the football season, Unibet announced that it inked a partnership with the Pittsburgh Steelers. The latest partnership announced on Thursday this week marks the second National Football League partner for Kindred Group’s sportsbook brand.
Unibet revealed that the partnership will feature collaboration within digital and social media channels. Additionally, the recent tie-up will bring sweepstakes for fans. Under the newly inked agreement, Unibet and Pittsburgh Steelers will support local communities.
The collaboration will boost fan engagement on game days and fans will have the opportunity to collaborate with Steelers Legends at the newly created Unibet Tailgate zone outside of the Heinz Field stadium. Last but not least, the collaboration will see the launch of a Steelers-themed casino game. It is expected the new game to be available later this year exclusively at Unibet PA casino.
The NFL Team Is Excited to Partner with Unibet
Steelers’ VP of sales and marketing, Ryan Huzjak said that the team is excited to partner with Unibet. He acknowledged that the partnership will bring new engagement opportunities for Steelers Nation. Huzjak added that there will be plenty of activities that the team is excited to bring for its fans throughout the season, as well as on game days at the Heinz Field stadium.
“We are excited to welcome Unibet to the Steelers family.”Ryan Huzjak, VP of sales and marketing, Pittsburgh Steelers
Founded in 1933, the Pittsburgh Steelers is the fifth oldest NFL franchise. So far, the team has won six Super Bowl titles. Additionally, the team has 33 former coaches, players, or contributors who are a part of the Pro Football Hall of Fame. Besides Unibet, the team’s first partnership is with BetMGM. Back in November 2020, BetMGM became the Steelers’ Official Gaming Partner.
The Partnership Marks an Exciting Step for Kindred in PA
Manuel Stan SVP at US Kindred Group said that the company is excited to partner “with one of the most beloved professional sports franchises.” Additionally, he acknowledged that the Steelers have a passionate fan base, great history, and a bright future ahead.
“This is an exciting step in Western Pennsylvania for us.”Manuel Stan, SVP, US Kindred Group
Stan deemed the partnership as an “exciting step” for the company in Pennsylvania. He outlined that the latest deal will further boost the relationship with local fans in Pennsylvania. In conclusion, Kindred’s SVP added that the latest agreement will help boost “future launches in neighboring States.”