September 8, 2022 3 min read


LeoVegas Inks Partnership with Manchester City FC

Europe’s premier GameTech company, LeoVegas, announced a new partnership with Manchester City, the leading English soccer club that competes in the Premier League.

LeoVegas Becomes Official Betting Partner of Manchester City

Under the terms of the deal announced on September 8, 2022, LeoVegas was designated as the team’s Official Betting Partner in Canada and Europe. The leading gaming operator will benefit from in-stadium exposure at the Etihad Stadium and Academy Stadium. What’s more, LeoVegas will appear on the training kit sleeve of the men’s first team for the 2022-2023 season. At the same time, the new collaboration complements the company’s global growth plan.

With a long history of collaborating with sports teams, the partnership with Manchester City is a natural choice for LeoVegas Group given they are both leaders in their respective industries,

reads a statement released by LeoVegas

But the collaboration will bring benefits to sports fans as well. Thanks to the partnership, soccer fans will benefit from unique experiences via cobranded content with the Club’s men’s and women’s first teams. Additionally, the collaboration will bring unique experiences for LeoVegas customers during match days and club events.

Manchester City Is Excited to Team Up with LeoVegas

Manchester City FC is currently an English Premier League club. It was back in 1880 when the club was initially founded as St Mark’s West Gorton, but in 1894 became officially Manchester City FC. In its rich history, the club won the European Cup, six Premier League titles, as well as eight League Championship titles. Currently, Manchester City is one out of 12 clubs that form the City Football Group.

Manchester City are pleased to welcome LeoVegas Group as our newest partner.

Dina Ahmad, vice president, global partnership sales at the City Football Group

Dina Ahmad, City Football Group’s VP, global partnership sales, outlined that the club is pleased to join forces with LeoVegas. She added that the group is looking forward to bringing unique experiences for fans and customers. In conclusion, Ahmad said that the Group is excited about the new partnership that will help further expand the reach of the club in Europe, as well as Canada.

The Operator Is Proud to Team Up with Manchester City

Gustaf Hagman, LeoVegas Group’s CEO, added that the company is proud to join forces with Manchester City. Moreover, he outlined that the LeoVegas is excited to offer its customers unique experiences and activations with the club. Hagman acknowledged that Manchester City is a highly popular team that shares LeoVegas’ mentality for leadership. In conclusion, he revealed that the collaboration creates new growth opportunities for the company.

Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.

Gustaf Hagman, CEO of LeoVegas Group

It was back in May when MGM Resorts International proposed to acquire LeoVegas in a deal with a $607 million price tag. Then, in August, the company secured the needed government clearances for the takeover. After that, last week, LeoVegas revealed that 96% of its shareholders approved the takeover bid by MGM Resorts.


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