June 19, 2023 3 min read


Kambi and LeoVegas Extend Existing Global Sportsbook Deal

Building upon the success of an existing deal, LeoVegas and Kambi confirmed they extended their sports betting partnership

The leading gaming and betting company recognized around the globe, LeoVegas Group, extended its partnership with Kambi Group plc. Under the new multi-year extension, the company will continue to leverage Kambi’s leading sportsbook services and technology, powering its betting operations in different markets.

The collaboration marks the second extension between the duo. Initially, Kambi and LeoVegas joined forces back in 2016. Since then, their collaboration has been constantly growing and expanding, allowing LeoVegas to leverage Kambi’s award-winning technology to power its expekt and BetUK brands.

Now, the new multi-year extension of their global sportsbook partnership will help further expand LeoVegas’ presence in the betting vertical. In addition to its market-leading sportsbook services and technology, the new deal sees Kambi deliver its award-winning AI-powered trading and Bet Builder solution for LeoVegas.

The extended deal with Kambi comes at a time when LeoVegas has identified sports betting as a strategic vertical for further growth. The company confirmed that it plans to introduce its sportsbook with different brands within regulated gambling markets this year. Focusing on results, LeoVegas unveiled that it has seen a 30% year-on-year increase in sports betting revenue for 2022.

The Duo Is Excited to Continue Their Successful Collaboration

Per Carlander, LeoVegas Group’s director of sports strategy, explained that the launch of expekt and BetUK underline the company’s plan for further expansion within the betting vertical. Moreover, he spoke about the unique leverage delivered by Kambi’s technology and solutions.

Our recent successful launch of expekt in Denmark and the rapid growth of BetUK in the UK highlight our ambitious plans to expand internationally and increase our focus on sports betting and in Kambi we have a partner to enable us to do just that.

Per Carlander, director of sports strategy at LeoVegas Group

Carlander said that LeoVegas continuously improves its offering in an effort to deliver engaging experiences for its growing customer base. Finally, he said that the collaboration with Kambi complements this goal which is why the company is delighted to extend its deal with the sports betting technology provider.

We are delighted to extend our sportsbook partnership with LeoVegas Group, a world-leading operator with a strong track record of success.

Kristian Nylén, CEO and co-founder of Kambi

Kambi’s CEO and co-founder, Kristian Nylén, was similarly excited about the latest deal, explaining that the company is delighted to extend its collaboration with LeoVegas and boost its plans for global growth. Finally, the CEO and co-founder acknowledged that the deal complements the scalability, flexibility and innovation of Kambi’s leading technology.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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