July 12, 2022 3 min read


IMG ARENA to Power PointsBet with Live Content

PointsBet, one of the fastest-growing sportsbooks, announced a new deal with IMG ARENA, a sports data and tech hub for sports. As per the agreement, IMG ARENA will power PointsBet’s offerings with over 40,000 premium games fans can watch anytime.

IMG ARENA Will Provide PointsBet with On-Demand Live Content

The two-year partnership will see IMG ARENA leverage its impressive live streaming content portfolio to provide PointsBet’s users with rich on-demand sports content.

Fans will be able to access a total of 25,000 tennis games and 10,000 ATP Challenger Tour matches. This addition comes amid a fast rise of interest in professional tennis. For example, PointsBet has remarked a whopping 163% increase in tennis handle and a 189% increase in live handle. Because of this, the company wants to answer fans’ demands and introduce more tennis content to its platform.

The new live content will be accessible to all PointsBet players who have funded accounts. The operator’s offerings are currently available in ten US jurisdictions. Four of those markets have access to the company’s online offerings as well. The latter include Michigan, New Jersey, Pennsylvania and West Virginia.

The New Content Will Help PointsBet Cement Its Leadership Position

PointsBet’s chief executive officer for the USA, Johnny Aitken, spoke about the new deal. He emphasized that offering on-demand streaming content is “paramount” to providing fans with a superior betting experience.

Aitken noted that PointsBet is recognized as “the home of in-play betting.” The partnership with IMG ARENA will help the company solidify this leadership position.

We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.

Johnny Aitken, CEO USA, PointsBet

Brian Clayton, senior director of sales for IMG ARENA, also shared his thoughts. He revealed that his company feels thrilled to be working with PointsBet. He also lauded the operator as one of the leading and most innovative sports betting companies in NA.

The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.

Brian Clayton, senior director of sales, IMG ARENA

IMG ARENA is a London-headquartered company that boasts one of the biggest and most diverse live streaming content portfolios. Each year, IMG ARENA distributes over 45,000 hours of content thanks to its agreement with more than 200 sports tournaments, teams and federations. The provider offers content from famous leagues such as the MLS, EuroLeague Basketball and ATP Tour, among others.


Yasmin is an iGaming and gaming journalist with over 10 years of writing about various publications. Her experience spans the entirety of iGaming, traditional sports, as well as online poker. She is well-versed in every aspect of online gaming and her wealth of knowledge provides additional substance to our coverage.

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