March 1, 2024 2 min read


Enteractive to Help PlayStar Bolster Player Base through Reactivations

The reactivation specialist will collaborate with the operator to tap into its vast data base and elicit response from registered but lapsed players

Enteractive, which specifically targets dormant customer accounts of partner brands, leveraging a personal and tailored approach in each instance, has teamed up with PlayStar, an online casino that is rapidly expanding in the United States.

PlayStar Turns to Dormant Customer Base

As PlayStar has been growing its local footprint in the United States, the company has become equally motivated to ensure that it gets the best bang for its buck, turning to Enteractive for this reason.

Lapsed players will now be approached by Enteractive which leverages a specific and personalized approach which uses a technology known as (Re)Activation Cloud and uses player databases to look for opportunities to reactivate accounts.

To this end, the company uses native speakers who contact a target player in their own language and come up with a personalized campaign to galvanize the player into returning to a casino platform or business, or in this case – on PlayStar.

Enteractive uses a fairly traditional approach, ensuring that human operators do the outreach, backed by vast troves of data and an action plan. The company has more than 15 years of experience and it has been responsible for reactivating 8.1 million lapsed players in 2023 alone, making it one of the most successful and impressive companies in the vertical.

PlayStar CMO Jon Bowden welcomed the opportunity to see the company work with Enteractive in a bid to drive stronger results for the company.

The team’s expertise in both conversion and  reactivation campaigns will help us maximize our NGR and enhance the player experience for audiences.

PlayStar CMO Jon Bowden

Building the Type of Partnerships That Matter

Enteractive CBO Andrew Foster was similarly pleased with the opportunity to establish another important partnership with an entity from the iGaming sector, which his company has been focusing on developing.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations,” Foster explained, confident that this partnership will benefit both companies.

Previously, Enteractive entered a similar partnership with global gaming and sports betting brand, embarking on the same journey to reactive players and bolster results for the operator.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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