July 8, 2024 2 min read


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Entain Adds Helen Ashton as Independent NED

In addition to becoming an independent NED, Ashton will also join Entain’s Audit Committee

Gambling giant Entain has made yet another addition to its team, naming the experienced Helen Ashton as an independent non-executive director. As someone with decades of corporate and business experience, she will be a valuable addition to Entain’s board.

In addition to becoming an independent NED, Ashton will also join Entain’s Audit Committee.

The new hire has some 30 years of experience with both public and private companies. A chartered management accountant, she also boasts an impressive track record in global business and financial services and is well-versed in high-growth businesses.

Before joining Entain’s team as an independent NED, Ashton served as chief financial officer of the online fashion giant ASOS. She has also worked for a variety of other British companies, including ASDA, Barclays and Lloyds Banking Group.

In addition to that, Ashton is also currently working for JD Sports Fashion, serving as a NED and chair of the business’ Audit & Risk Committee.

Barry Gibson, chairman of Entain’s board of directors, welcomed the new appointee to the Entain family. He lauded Ashton’s rich expertise in the retail, digital and financial sectors and praised her board experience.

As part of the continued strengthening of the Entain Board, I am confident that Helen will further enhance the Board’s ability to support and oversee the delivery of our strategy.

Barry Gibson, chair, Entain

Gibson’s appointment notably comes a month before the publishing of Entain’s next interim report.

A Transformational Period for Entain

The company also recently added industry heavyweight Charlotte Emery as its new chief marketing officer, tasking her with responsibility for the brand’s marketing amid a transformational period.

Emery, who is truly passionate about the gambling sector, was excited about the new role and praised the opportunity to meet new people and reconnect with familiar faces.

Speaking of Entain’s transformational period, the company recently resolved a regulatory matter involving its former operations in Turkey. While the company was able to reach an agreement with the United Kingdom’s Crown Prosecution Service, it looks like it is still haunted by the past as it was just threatened with a lawsuit by Fox Williams.

Led by securities litigation partners Andrew Hill and Matthew Reach, the firm is set to accuse the operator of failing to disclose its knowledge of bribery and corruption in Turkey to its investors, according to an earlier announcement.


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