July 8, 2024 2 min read


Fact-checked by Velimir Velichkov

EveryMatrix Acquires FSB Technology in Its Biggest M&A Deal Ever

EveryMatrix’s group CEO, Ebbe Groes, expressed excitement about the transaction, thanking his team, which made the deal happen “effortlessly”

EveryMatrix announced that it has acquired full turnkey and specialist sportsbook technology provider FSB Technology in a new all-cash deal. Set to underpin the OddsMatrix sportsbook platform and odds feeds division, the acquisition will create instant value for EveryMatrix.

According to the announcement, the arrangement will generate immediate additional revenues and cross-company synergies. Additionally, it would firmly cement EveryMatrix’s presence in regions, such as the United Kingdom, Ireland and Africa.

FSB will be integrated into EveryMatrix’s offering, allowing the latter company to tap into cutting-edge products, such as one of the strongest horse racing products in the industry. Customers will draw further benefits from the modularity of EveryMatrix’s products.

The integration of FSB Technology into OddsMatrix will effectively provide EveryMatrix’s clients with proven, tier-1 sportsbook and odds feeds, cutting-edge technology, development and resource pipeline, as well as decades of industry expertise.

FSB was founded in 2007 by Sam Lawrence and David McDowell. Based in London, the supplier has been recognized for the quality of its solutions.

EveryMatrix’s Biggest M&A So Far

EveryMatrix’s group CEO, Ebbe Groes, expressed excitement about the transaction, thanking his team, which made the deal happen “effortlessly.” Groes described the FSB acquisition as the company’s “most ambitious acquisition to date, by value, size, and complexity.”

Groes added that the deal will bolster EveryMatrix’s growth, allowing it to capitalize on key regulated markets where FSB’s clients operate.

It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.

Ebbe Groes, group CEO, EveryMatrix

Adam Smith, FSB Technology’s chief executive officer, also commented on the transaction, expressing excitement about the opportunity to join the EveryMatrix family. He called the transaction “another major milestone” for his team.

We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.

Adam Smith, CEO, FSB Technology

In other news, EveryMatrix just rebranded its DeepCI global affiliate intelligence platform to PartnerMatrix Intelligence to better reflect its integration into the wider PartnerMatrix platform.


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