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Julie Moraine July 7, 2021 3 min read
Delaware North and GAMING1 Target North America with Gamewise
Delaware North, a hospitality specialist with regional land-based casinos in the US and Australia, is looking to enter the online sports betting space via a joint venture in partnership with GAMING1.
Turnkey Digital Gaming Solution
Gamewise, a joint venture formed by Delaware North and the subsidiary of Belgium’s Ardent Group will be targeting licensed sports betting operators in North America, offering them turnkey digital gaming solutions via GAMING1’s proprietary sports betting and casino platform.
“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business.”Luisa Woods, VP, Marketing, Gaming, Delaware North
Delaware North, as well as GAMING1, highly value business partnerships and have been looking for a suitable partner to match their collective ambitions and vision for the North American market, Lisa Woods continued, expressing her content that both companies have come together to combine their expertise and create “a powerful proposition that will deliver exceptional value”.
“Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world. It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.”Victor Araneda, Chief Business Development Officer, GAMING1
Ultimate Omnichannel Consumer Experience
GAMING1’s omnichannel technology platform and partnership model which proved its value to gaming operators across a number of regulated markets over the last decade, as well as its library of proprietary gaming content, and Delaware North’s expertise in hospitality and gaming will be the core ingredients of the joint venture.
Victor Araneda further noted that the tech company has been monitoring developments in North America for a while and is now delighted to enter the market with Delaware North as a partner.
“Our companies share a partnership philosophy rooted in a client-oriented approach and based on a common understanding of the value of local brands and the bond between traditional operators and their customers.”Victor Araneda, Chief Business Development Officer, GAMING1
The joint venture will be offering an integrated platform for sports betting and casino gaming, powered by localized bet pricing, market-leading bet acceptance ratios, and gamification capabilities, to ensure a seamless player experience.
Betly.com, Delaware North’s mobile gaming brand, will be offered exclusively through the partnership with the technology supplier in all the markets where the hospitality company operates land-based casinos and other gaming venues.