Image Source: BetMGM

Online gaming and betting powerhouse BetMGM just unveiled a new multi-year partnership with Gannett, a diversified media company with expansive reach.

BetMGM Will Supply the Network with Odds and Betting Info

Under the agreement, BetMGM will become the preferred online sportsbook and casino partner for USA TODAY Sports. As a result, BetMGM will supply the USA Today Network with betting odds and information that will help players make informed decisions when gambling.

BetMGM will power the USA Today Network in 200 local US markets across 43 states, reaching more than 300 digital news and media brands.

As per the deal, the operator’s odds will be incorporated into stories and content sharing betting odds, moneylines, spreads and over/unders for games. Additionally, a Bet Now feature will allow consumers to jump straight into the action.

Additionally, BetMGM Sportsbook and BetMGM Casino will be listed as a partner on website footers across the entire USA TODAY Network, providing the operator with additional exposure.

BetMGM further added that Gambling.com Group will provide the USA TODAY Network audience with BetMGM’s unparalleled offers.

Representatives Are Looking Forward to Working Together

Representatives expressed excitement about the partnership with Michael Reed, chair and CEO of Gannett, praising BetMGM as a trusted operator in sports betting. Reed said that his team is committed to delivering BetMGM’s reliable sports betting information to its audience of over 44 million sports aficionados.

We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.
Michael Reed, chair & CEO, Gannett

Adam Greenblatt, BetMGM’s CEO, was likewise happy about the tie-up, saying that his team was proud to join forces with Gannett and the USA TODAY Network. He praised the network’s expansive reach at local and national levels, saying that it would allow BetMGM to connect with a massive audience.

By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.
Adam Greenblatt, CEO, BetMGM

In other news, BetMGM just unveiled multiple “game-changing features” ahead of the 2024 football season.

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Business September 16, 2024

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