March 25, 2024 3 min read


BetMakers Starts Search for New Chief Financial Officer

Besides the search for a new chief financial officer, the company released an update regarding the acquisition of Punting Form

BetMakers Technology Group, the leading international provider of business-to-business betting data, technology, services and solutions, announced changes to its senior-level team. In a statement on Monday, the company said that its chief financial officer (CFO), Anthony Pullin, confirmed his intention to resign from his role with the company.

The executive first joined BetMakers five years ago. Since then, Pullin has played an important role in the development of the company as he oversaw strategic operations. BetMakers said that Wednesday, March 27, 2024, will be the executive’s last day with the company.

In the meantime, BetMakers confirmed that the search for a permanent CFO has already started. During the transitional period, the company selected Warrick Van Der Merwe, its group financial controller, for the role of interim CFO. Van Der Merwe has significant experience in the sector and has been a part of BetMakers for three years.

Besides the latest senior-level change, the company released an update regarding its acquisition of the horseracing data provider, Punting Form. Back in October 2022, BetMakers entered into a share purchase deed to acquire the company. On Monday, BetMakers said that Punting Form have “satisfied the Special Event as per the Deed,” making them eligible to receive the agreed sum of AU$3 million ($1.96 million).

According to BetMakers, an initial cash payment of AU$0.5 million ($326,000) will be completed. After the initial payment, the company is due to make another AU$2.5 million ($1.63 million) payment which needs to be greenlighted by the Board first.

The Company’s CEO Henson Comments

BetMakers’ CEO, Jake Henson, shared his excitement about the Punting Form acquisition. “This represents the completion of the initial consideration for the Punting Form business and we are pleased with the development of the product as well as the underlying performance of the business so far,” he explained. Moreover, Henson added that the integration of Punting Form’s assets into BetMakers’ core offering is expected in the next 12 months.

We thank Anthony for his significant contribution to BetMakers.

Jake Henson, CEO at BetMakers

Besides the acquisition of Punting Form, Henson also acknowledged the efforts of Pullin during his time with the company. The CEO said that the outgoing CFO proved to be an exceptional leader and helped guide the business within the financial vertical. “He leaves BetMakers in a strong position, with the foundations now in place for the company to achieve profitability,” added Henson. Last but not least, BetMakers’ boss wished Pullin all the best in his future endeavors.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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