September 14, 2023 3 min read


Betfred USA Selects Kresimir Spajic for CEO Role

The addition of Spajic is expected to help the company strengthen its US-facing presence and continue growing

The global gaming operator that has a strong presence in Great Britain with its 1,350 betting shops, Betfred Group, announced a new senior-level appointment, strengthening its operations in the United States. On Thursday, the company revealed that it hired the seasoned executive with a track record, Kresimir Spajic. Joining Betfred’s C-suite, he was appointed to the role of CEO of Betfred USA.

Bringing extensive experience and knowledge, Spajic is expected to play a key role in the growth of the company’s US-facing operations. As CEO of Betfred USA, he will oversee strategic processes and spearhead the company’s vision and growth across the country. Spajic will be in charge of strategic operational processes for the 10 states where Betfred operates, including jurisdictions such as Nevada, Ohio and Colorado.

Joanne Whittaker, Betfred Group’s chief executive, welcomed Spajic to the growing team of experts at the company. She pointed out: “Our team in the US have worked tirelessly to expand our operation and with Kresimir’s vast experience, we have the right person to take our US business to the next level.”

We are delighted with the appointment of Kresimir Spajic.

Joanne Whittaker, chief executive at Betfred Group

Fred Done, Betfred’s founder shared the excitement of Whittaker. He spoke about the growing presence of the company in the US market. At the same time, Done pointed out that Spajic is the perfect fit for the role that can help propel the expansion of Betfred across the US.

Spajic, Excited to Spearhead Betfred’s Growth in the US

Currently, Spajic holds a multidisciplinary graduate degree in management, law and humanities from the De Montfort University in England, Switzerland’s University of Neuchâtel and SDA Bocconi School of Management in Italy. He has extensive experience within the gambling sector after holding senior-level roles with Hard Rock International, Borgata Hotel Casino & Spa, Bwin, as well as Rush Street Interactive and Apollo Global Management, among others.

I’m truly excited to embark on this journey as the CEO of Betfred USA. I am looking forward to working with our exceptional domestic and global talent and partners.

Kresimir Spajic, CEO at Betfred USA

Commenting on the topic, Spajic said that it is exciting to fill this role and propel the growth of Betfred. He said that together with his team members, he will guide the expansion of the company. Finally, Spajic confirmed that he will focus on the sustainable growth of the business and adhering to the highest standards for responsible gaming.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

Leave a Reply

Your email address will not be published. Required fields are marked *